First Class

Winter 2013

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W ith construction markets on a comeback course, the production startup and availability of Peterbilt's new Model 567 is particularly well timed, according to Peterbilt Vocational Marketing Manager Charlie Cook. "We're seeing the construction market coming back," says Cook, citing U.S. single-family housing starts that trended higher by 7 percent month-to-month over the summer. "And we're seeing some mixer business we haven't seen in several years. "It looks positive," he adds. "The growth we see is still regional, but we're seeing it in more regions. It's not just Texas, for example. We're seeing growth on both coasts as well." The production startup of Peterbilt's all-purpose vocational Model 567 at 6 l FIRST CLASS Peterbilt's Denton, Texas, manufacturing facility coincides with the hopeful construction data, according to Darrin Siver, Peterbilt General Manager and PACCAR Vice President. "Customers of the new Model 567 will not only enjoy the benefits of the latest in state-of-the-art production technology at our Denton plant, but the efforts of the finest production team in the world as well," says Siver. "We're excited to be able to deliver this exciting new product to dealers and customers throughout North America." The Model 567, which the company introduced in the spring, is the result of the most extensive product research and development in Peterbilt's legendary lineup of vocational vehicles and sets the standard for the vocational market. "The new Model 567 builds upon Peterbilt's long history of providing customers with the most durable and reliable trucks that are designed to endure the harshest of vocational applications," says Siver. "From the 567's rugged design and versatile configurations to its enhanced visibility and new spacious interior, this new model exceeds the demands of our customers' unique vocational operating requirements." Cook notes that customers still have plenty of time to get the Model 567 into their fleets for the upcoming construction season. "Customers can get Model 567s built now and bodied up for the spring and summer, which could get busy," he says. "We're seeing many positive economic signs for a stronger 2014."

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