Issue link: https://read.dmtmag.com/i/239108
many new trucks," says Jim Jr. "But we heard that this would be Peterbilt's new flagship model, so we decided to give it a closer look." The White brothers knew an aerodynamic tractor would be a rare sight at the concrete plant or any of the other stops they regularly make. But they were also aware of the statement that a Model 579 would make. "What we saw was an opportunity to say to our customers and the community that we were stepping into the future," says Jim Jr. "We could demonstrate that we cared about fuel economy and safety, that we were committed to helping curb air pollution and that we were committed to achieving EPA SmartWay certification." Driver appeal The White brothers knew they'd have to use a different appeal to their drivers, who had long been accustomed to traditional styling and plenty of chrome. It turned out they didn't have to do much selling at all. "They were immediately amazed at the ride, the comfort, the maneuverability," says Jim Jr. "The maneuverability is a huge plus, especially at the concrete plants." "And the visibility out of the cab is incredible," adds Dave. "That's a major safety factor. They're not leaning out over the hood anymore, bouncing around the cab for a better view. Now it's not a matter of just hoping they clear a post — they can see it right in front of them." Additionally, the Model 579s paired with MX Engines have posted a 10.6 percent increase in fuel economy over the fleet average. The new Model 579s each have about 50,000 miles on them, according to the White brothers. While they have years of operation ahead of them before they reach the record of some of the company's first Peterbilts, which are still on the job and about to turn 2 million miles, the Model 579s and the company that built them have made a lasting impression on the people at JFW Trucking. "The sky's the limit for us, especially with Peterbilt as our partner," says Jim Sr., who still plays an active role in company operations. "It's a good marriage. They're always changing and being innovative, and so are we." FC