StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions
Issue link: https://read.dmtmag.com/i/239299
The well-known Black Velvet brand debuted Black Velvet Cinnamon Rush, with hints of clove, allspice, vanilla and orange peel. Black Velvet Cinnamon Rush, with hints of clove, allspice, vanilla and orange peel. Diageo's beloved Crown Royal hit a home run with the unveiling of Crown Royal Maple Finished in 2012. "Crown Royal's extraordinary growth last year was much in part due to the launch of Crown Royal Maple Finished. Through that specific product launch and with Cabin Fever, we grew a new flavor— maple—within the exciting flavored whisky segment," says Yvonne Briese, VP whisky, Diageo North America. Now, Crown Royal is looking ahead toward its brand new Crown Royal XO, an ultra-premium Canadian whisky finished in Cognac casks from the French Limousin Forest. The brand also has the power of the National Basketball Association lending it marketing cachet. Now in the second year of its 'Reign On' campaign, the Canadian whisky provides fans access to players through unique video content on digital and broadcast channels. Next up: a multi-part video series, On-Point, will debut on TNT featuring television personality Terrence J. Kevin Richards, whisky and specialty brands director for Sazerac Company, says that its Rich & Rare Reserve brand, a peppery upgrade from the original sweet and creamy R&R, continues to expand across the U.S. "Recent innovation within the category and overall consumer growing interest in brown spirits has helped Canadian whisky brands get a fresh look from consumers who not only value Canadian whisky's fantastic mixability, but the stunning complexity of newer, higher-end offerings like our Caribou Crossing Single Barrel," he notes. Smaller Is Sometimes Better T he continued dominance of the big brands hasn't stopped suppliers from pushing its less recognized offerings to boot. Consider Beam Global's Alberta Premium Dark Brown-Forman just released the high-end Collingwood Rye 21-Year-Old. (9-Liter Cases) Brand Supplier 2012 Crown Royal . . . . . . . . . . . . . . . .Diageo . . . . . . . . . . . . . . . . . . . . . . . .881,944 Black Velvet . . . . . . . . . . . . . . . .Constellation Brands . . . . . . . . . . . . .740,919 Canadian Mist . . . . . . . . . . . . . .Brown-Forman Beverages . . . . . . . .439,319 Canadian Club . . . . . . . . . . . . .Beam Inc. . . . . . . . . . . . . . . . . . . . . . .308,036 Rich & Rare . . . . . . . . . . . . . . . . .Sazerac . . . . . . . . . . . . . . . . . . . . . . . .240,494 Seagram's V.O. . . . . . . . . . . . . . .Diageo . . . . . . . . . . . . . . . . . . . . . . . .195,378 Canadian LTD . . . . . . . . . . . . . .Sazerac . . . . . . . . . . . . . . . . . . . . . . . .187,113 Windsor Supreme . . . . . . . . . . . .Beam Inc. . . . . . . . . . . . . . . . . . . . . . .186,795 Canada House . . . . . . . . . . . . .Beam Inc. . . . . . . . . . . . . . . . . . . . . . .106,080 Canadian Hunter . . . . . . . . . . . .Sazerac . . . . . . . . . . . . . . . . . . . . . . . .101,592 Total Leading Brands 3,387,670 Others 727,202 Total Canadian Whisky 4,114,872 2013* . . . .935,845 . . . .796,521 . . . .433,937 . . . .302,727 . . . .242,103 . . . .184,378 . . . .176,971 . . . .175,420 . . . .120,076 . . . .103,157 3,471,135 718,153 4,189,288 12/13 % Chg . . . . . . .6.1% . . . . . . .7.5% . . . . . .-1.2% . . . . . .-1.7% . . . . . . .0.7% . . . . . .-5.6% . . . . . .-5.4% . . . . . .-6.1% . . . . . .13.2% . . . . . . .1.5% 2.5% -1.2% 1.8% (*) 12-month rolling data through third quarter 2013 Source: Beverage Information Group Data from NABCA data. 34 StateWays I www.stateways.com I January/February 2014