Boating Industry

February 2014

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MONTHLY RESEARCH PREDICTED GROWTH BY PROPULSION TYPE e - t - p t n t c s , y s 0 100% 90% 80% PREDICTED GROWTH BY BOAT CATEGORY SALES EXPECTATIONS FOR 2014 e o - SALES EXPECTATIONS FOR 2014 100% 5% 18% 26% 15% 20% 21% 19% 49% 41% 43% 50% 55% 50% 40% 9% 77% 24% 50% 30% 36% 39% 36% 26% 10% 10% 12% 36% 43% 46% Inboard Decrease Jet (excl. PWC) Flat PWC Sail 47% 81% 60% 55% 47% 44% 20% Increase Nearly two-thirds also expect revenue growth for the first quarter of 2014 and 31 percent expect revenue to be up more than 10 percent for the first three months of the year. Only 4 percent expect revenue to decline from last year's poor start to the season. 0% "The bar is way too high for entrylevel market." 47% 42% "Government changing the rules to make business and life in general more expensive on a day-to-day basis." 27% 10% Outboards Sterndrive "Getting young and middle age families into boating on a long term basis." 26% 35% 60% 40% 10% 0% 15% 5% 70% 60% 20% 90% 80% 70% 30% 4% Continued from page 14 Pontoons Deckboats Saltwater Decrease Ski Flat Bass Runabouts Cruisers "Floorplan interest charges continuing to be high in comparison to Prime or LIBOR Rate." Increase Those are encouraging numbers, as the National Marine Manufacturers Association closed out 2013 with an estimate that we saw 5 percent growth in new powerboat retail unit sales and an 8 percent increase in revenues, despite the late spring in most of the country. "Expanding the customer base and demographic makeup. Can't live off bald-headed white guys alone." "Pricing for boats is outrageous and it deters new people from entering the market." t t s 4 Maximize Your Dealership Profit Centers, with Bob's Machine Shop Products h t t Premium Quality Products For Your Customers s 3 Top Margins For You e , e Jack Plates, parts & accessories Powder coating and hydro dipping now available Nose cones & skegs, and stabilizesEngine performance items….and lots more t t n 0 t t See us at the Miami Boat Show, or call Steven today! www.BoatingIndustry.com P12x15-BI14FEB-MonthlyResearch-dv.indd 15 BOB'S MACHINE SHOP 4314 Raleigh St Tampa, FL 33619 USA 855-JACKPLATE Info@bobsmachine.com www.bobsmachine.com February 2014 | Boating Industry | 15 1/8/14 12:14 PM

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