Boating Industry

February 2014

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Boating Industry CONTENTS Volume 77 | Number 2 16 32 40 EDITORIAL COLUMNS At The Helm Boating Industry FEATURES FEB R U A R Y 2014 | www.B oat in gIndustr y.c om | $10.00 INTELLIGENCE YOU CAN PROFIT FROM 6| IS 2014 THE YEAR YOUR BEST EMPLOYEES SET SAIL? Strategies for Growth 20 50| GETTING RETAIL RIGHT BUILDING A BETTER MARINA Building a better marina E-15 UPDATE PREPARING FOR DISASTER OUTBOARD MARKET TRENDS Marina industry leaders share their best practices 11 best practices from industry leaders DEPARTMENTS Launch 8| NMMA: INDUSTRY CONTINUES 10| INDUSTRY NEWS REBOUND IN 2013 ON THE COVER: Herrington Harbour Marinas Updates from Rec Boat Holdings, YachtWorld, SeaDek and more. 9| POWERBOAT SALES MAINTAIN GROWTH STREAK 16 18 Q&A: NAUTIC GLOBAL GROUP CEO JIM MALONE REGULATORY UPDATE: E-15 New chairman and CEO shares his vision for future Ethanol efforts moving forward, but no passage yet 10| Info-Link's bellwether report shows continued strength 9| KEY PERFORMANCE INDICATORS Benchmark your performance against five key indicators HOT SPOTS 10| Miami-Fort Lauderdale top market for 2013 growth SEARCH SCORECARD A look at the top regions for boat searches 12| RESEARCH: PONTOONS, OUTBOARDS EXPECTED TO LEAD 2014 GROWTH Survey shows readers expect increases in most segments 32| MARKET TRENDS: OUTBOARDS New tech, simplicity keep outboard market growing 40| MARKET FOCUS: SERVICE DEPARTMENT Think strategically for an organized, efficient and profitable department 46| PRODUCT GUIDE: TRANSPORTATION SERVICES 26 PREPARE FOR THE INCONCEIVABLE Major lessons learned from three businesses that faced unpredictable disasters P03x04-BI14FEB-TOC.indd 3 A guide to marine industry transportation options 47| PRODUCTS & SERVICES New products from Evinrude, Grady-White, ValvTect and more THIS ICON IDENTIFIES ARTICLES BASED ON EXCLUSIVE MARKET DATA February 2014 | Boating Industry | 3 1/8/14 12:03 PM

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