Specialty Coffee Retailer

Specialty Coffee Retailer February 2014

Specialty Coffee Retailer is a publication for owners, managers and employees of retail outlets that sell specialty coffee. Its scope includes best sales practices, supplies, business trends and anything else to assist the small coffee retailer.

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February 2014 • www.specialty-coffee.com | 13 in instant coee, which accounts for some of the growth in single-cup brewing. But a rise in home-brewed coee of just under one percent doesn't account for the entirety of instant coee's decline. When consumers are worried about their nancial situation, they spend less on luxury items like gourmet coee. Overall, a better nancial landscape is having a very positive eect on the industry. It's always good news when the economy is thriving, and the fact that 26 percent of study participants said they were in a better nancial situation than they were six months prior is great news for any business. According to the NCA, 11 percent of people who were in better nancial shape said they frequent coee shops more. at's good news, but there's room for improvement since the economy is still struggling in many regions and for some demographics. As for the 26 percent of people who felt their nancial situation worsened in the prior six months, they're shiing to more at-home coee drinking, and some are neglecting the neighborhood coee shop altogether. Some 46 percent of people in a worse situation said they have not changed how they drink coe —that's down from previous years, indicating that some of these people are adopting a simpler lifestyle as their economic situation stabilizes. Last year, respondents also said they were drinking less coee away from home and some stopped drinking coee out of the home completely. A total of 36 percent of people said they are drinking less and 14 percent said they have stopped buying coee out of the house. According to the NCA, those consumers reporting a worse nancial situation are actively looking for ways to spend less on coee by buying on sale, using coupons or switching to less expensive brands. Find the full NCA report online at bit.ly/KtldhW. SCR BY THE NUMBERS "Consumers...are actively looking for ways to spend less on coee by buying on sale, using coupons or switching to less expensive brands." National Coee Association 10-13 by the numbers SCR0214.indd 13 2/6/2014 2:29:18 PM

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