Specialty Coffee Retailer

Specialty Coffee Retailer February 2014

Specialty Coffee Retailer is a publication for owners, managers and employees of retail outlets that sell specialty coffee. Its scope includes best sales practices, supplies, business trends and anything else to assist the small coffee retailer.

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Page 17 of 51

18 | February 2014 • www.specialty-coffee.com CARIBOU NEW LOYALTY PROGRAM AND FRANCHISE TECHNOLOGY Caribou Perks is the name of a new loyalty program created by Caribou Coee. rough the Perks program, customers earn rewards for purchasing their favorite menu items, redeemable for special treats and oers from Caribou. Customers can enroll in the program through their mobile device, or on the web, and everyone who completes an online prole receives a free medium beverage of their choice. Rewards are available for use for seven days and are easily tracked through the company's website. For more information, visit www.caribouperks.com. Caribou also recently announced a partnership with FranConnect, a franchise management solution company, to enhance data management and information exchange. e system will allow Caribou to analyze trends, data mine and access critical information all in one place, according to the tech provider. For more information about the company and its technology solutions, visit www. franconnect.com. COUNTER CULTURE CHARITABLE PARTNERSHIP North Carolina- based Counter Culture Coee is partnering with e Avett Brothers to oer the St. Jude Project Coee, which will benet the St. Jude Children's Research Hospital. rough the end of February, $10 from the $16 purchase of each bag will go to the hospital. e coee was born through the roaster's La Frontera project, which works with small farmers in Peru who produce organic coees. For more information, visit www. counterculturecoee.com. U.S. BARISTA COMPETITION WESTERN REGIONALS Portola Coee lab will host the Big Western Barista competition, which serves as a qualifying event for the US Barista Competition. More than a dozen states will be competing in the event, which will take place Feb. 21-23 in Downtown L.A. e Championship is put on by the SCAA and Barista Guild of America, and serves as a platform for baristas to enhance their skills. For more information, visit www. portolacoeelab.com. SCAA SEATTLE UPDATE e SCAA's latest event information is available, including a preview of the upcoming 2014 show in Seattle. is year's event will include coee and plant tours, and a second annual "JavaJog for BREW NEWS COUNTER CULTURE FLAVOR WHEEL Counter Culture recently debuted the "Flavor Wheel," a version of the original cupping wheel developed by the SCAA. e wheel will be part of the company's eight training centers around the country, where coee classes and weekly public tastings (cuppings) are held to introduce customers to new avors and expand their appreciation for existing products. 18-19 BrewNews SCR0214.indd 18 2/6/2014 12:16:40 PM

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