18 | February 2014 • www.specialty-coffee.com
CARIBOU NEW LOYALTY
PROGRAM AND FRANCHISE
TECHNOLOGY
Caribou Perks is the name of a new
loyalty program created by Caribou
Coee. rough the Perks program,
customers earn rewards for purchasing
their favorite menu items, redeemable
for special treats and oers from
Caribou. Customers can enroll in the
program through their mobile device, or
on the web, and everyone who completes
an online prole receives a free medium
beverage of their choice. Rewards are
available for use for seven days and are
easily tracked through the company's
website. For more information, visit
www.caribouperks.com.
Caribou also recently announced
a partnership with FranConnect,
a franchise management solution
company, to enhance data management
and information exchange. e
system will allow Caribou to analyze
trends, data mine and access critical
information all in one place, according
to the tech provider. For more
information about the company and
its technology solutions, visit www.
franconnect.com.
COUNTER CULTURE
CHARITABLE PARTNERSHIP
North Carolina-
based Counter
Culture Coee is
partnering with e
Avett Brothers to oer
the St. Jude Project
Coee, which will
benet the St. Jude
Children's Research
Hospital. rough the end of February,
$10 from the $16 purchase of each bag
will go to the hospital. e coee was
born through the roaster's La Frontera
project, which works with small farmers
in Peru who produce organic coees.
For more information, visit www.
counterculturecoee.com.
U.S. BARISTA
COMPETITION WESTERN
REGIONALS
Portola
Coee lab will
host the Big
Western Barista
competition,
which serves as a qualifying event for
the US Barista Competition. More than
a dozen states will be competing in the
event, which will take place Feb. 21-23
in Downtown L.A. e Championship
is put on by the SCAA and Barista
Guild of America, and serves as a
platform for baristas to enhance their
skills. For more information, visit www.
portolacoeelab.com.
SCAA SEATTLE UPDATE
e SCAA's latest
event information is
available, including
a preview of the
upcoming 2014 show
in Seattle. is year's
event will include coee and plant
tours, and a second annual "JavaJog for
BREW NEWS
COUNTER CULTURE
FLAVOR WHEEL
Counter Culture recently
debuted the "Flavor Wheel," a
version of the original cupping
wheel developed by the SCAA.
e wheel will be part of
the company's eight training
centers around the country,
where coee classes and weekly
public tastings (cuppings) are
held to introduce customers
to new avors and expand
their appreciation for existing
products.
18-19 BrewNews SCR0214.indd 18 2/6/2014 12:16:40 PM
