Specialty Coffee Retailer

Specialty Coffee Retailer February 2014

Specialty Coffee Retailer is a publication for owners, managers and employees of retail outlets that sell specialty coffee. Its scope includes best sales practices, supplies, business trends and anything else to assist the small coffee retailer.

Issue link: https://read.dmtmag.com/i/258589

Contents of this Issue


Page 2 of 51

February 2014 • www.specialty-coffee.com | 3 F V 2 1 N 2 2014 IN THIS ISSUE C o ee shops are facing increased competition from all sides—chains are growing larger, home-brew machine sales are taking o (more on that in March), consumers are trading down to less expensive options (see By the Numbers, page 10), and restaurants are encroaching more and more into the co ee business. So what can owners do to ensure continued success for their shops? One component is positioning, or creating a certain perception among customers (see Piquet's Principles, page 17). Another option is to branch out from co ee and sell ancillary products like branded merchandise, (see page 38) or hit back against restaurants by o ering alcoholic beverages (see page 30). Whether your shop has extra space to rent out for charitable events (see page 26) or you can shu e furniture and menu options to cater to children (see Regional Update, page 45), there are choices you can make to stand out from the competition. How are you adapting your store, menu, training or processes to attract customers in today's competitive marketplace? Share your story with us; we'd love to hear it. Jeremy Nedelka, Editor S C J N, FROM THE EDITOR FEATURES 20 W ' O inking outside the box on packaging. By Brenda G. Russell 26 C G M S C Giving back helps customers and business. By Brenda Porter-Rockwell 30 W Y L B T? Selling alcoholic beverages alongside co ee. By Melissa Niksic 34 D' D D Appealing to all of customers' senses. By Amanda Baltazar 38 F H P Branded merchandise is more than just t-shirts. By Nicholas Upton 45 R U Four family-friendly co ee shops. By Maura Keller 30 24 03-4 in this issue SCR0214.indd 3 2/6/2014 3:26:46 PM

Articles in this issue

Links on this page

Archives of this issue

view archives of Specialty Coffee Retailer - Specialty Coffee Retailer February 2014