February 2014 • www.specialty-coffee.com | 21
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oee packaging is coming o the shelf. e explosion
of new growers and roasters is being matched with
an abundance of new packaging options, from more
environmentally-minded bagging to more widespread use of
single-serving pods.
"Busy lifestyles have consumers seeking ease, expediency and
convenience," says Dave Foster, global business development
manager for Printpack Inc. in Williamsburg, Virginia.
"Smaller, lighter and more easily disposable packaging makes
consumption on the go easier."
e Keurig-style coee pod brings the biggest change. Pods
are now mainstream grocery items: Euromonitor International
marks a vefold increase in volume over the ve years ending
in 2016. Pods are expected to lead growth in coee sales, with
o-trade volume growth of 74 percent. Increasingly popular
in homes and workplaces, single-serve pod machines now
account for 20 percent of total coeemaker sales volume, up
from 4 percent in 2006. Total coee machine sales are projected
to increase by 20 percent from 2011 to 2016.
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BY B RE N DA G . RUSSE L L
20-25 packaging SCR0214.indd 21 2/6/2014 12:22:01 PM