Specialty Coffee Retailer

Specialty Coffee Retailer February 2014

Specialty Coffee Retailer is a publication for owners, managers and employees of retail outlets that sell specialty coffee. Its scope includes best sales practices, supplies, business trends and anything else to assist the small coffee retailer.

Issue link: https://read.dmtmag.com/i/258589

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Page 23 of 51

24 | February 2014 • www.specialty-coffee.com and are seeking out signs on packaging that manufacturers have a green conscience. ey expect packaging and branding to display the health credentials of the product both quickly and concisely to allow them to make informed choices." Sustainability doesn't come at the expense of price. "Cost is one of the rst considerations making buying decisions," Foster says. "Smaller and easier to carry types of packaging hold the greatest potential for cost-conscious shoppers." Label-applied valves are proving less expensive than injection-molded valves. "e downside is that they have higher failure rates and require modications to packaging equipment to be able to utilize them. e biggest improvements we're seeing in traditional button style valves are longer shelf life and higher reliability." Labels are addressing new marketing requirements as well, such as loyalty programs, QR codes, and cross promotions according to Marcy ompson, vice president of marketing and innovation for Sonoco Products Co. in Birmingham, Alabama. "ere are a wide range of options: textures, embossing, optical variable inks (changes color when viewed from different angles), metallic look, coatings (chalkboard, whiteboard, pen receptive), laser marking (for promotions or coding), and security printing features (to prevent counterfeiting)," she says. Vandenberg notes two new package innovations. "First, the newest package format on the market is the Block Bottom Bag, or BBB. e package bottom opens conveniently, and the bag design oers a distinctive appearance on the shelf." Front, back and sides allow distinctive independent designs. "Print runs are typically longer, sources are limited, and unit costs are higher," she says. "Regardless, this new bag design has had an impact. We have seen a high demand from specialty coee companies for the BBB in 2014." S ' ; ' . 20-25 packaging SCR0214.indd 24 2/6/2014 12:22:38 PM

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