Specialty Coffee Retailer

Specialty Coffee Retailer February 2014

Specialty Coffee Retailer is a publication for owners, managers and employees of retail outlets that sell specialty coffee. Its scope includes best sales practices, supplies, business trends and anything else to assist the small coffee retailer.

Issue link: https://read.dmtmag.com/i/258589

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Page 25 of 51

26 | February 2014 • www.specialty-coffee.com C oee houses are known for very direct, local giving eorts. From the spare change dropped in a plastic container on the counter to help a sick child in the community to specialty brews to help coee growers. Even in a recovering economy, consumers' desire to do good cannot be overstated and they look to their local businesses as an extension of their desire to help others. "American demand for cause is stronger than ever," according to 20 years of benchmarking data released by Cone Communications in December 2013. According to the 2013 Cone Communications' Social Impact Study, "Despite a marketplace saturated with cause-related programs and messages, the U.S. consumer appetite for corporate support of social and environmental issues appears insatiable." e start-up egood.com believes that too, matching consumers with socially responsible businesses and causes. Egood is a new Foursquare-style (where you check-in online at each location you sign up for) mobile payment and merchant loyalty platform that gives consumers the option of contributing to a charity when they check out at a local retailer. "At the heart of egood is a social good movement, powered by real-time connections via a mobile app, online community, and an in-store iPad system," says the company's CEO Zack Swire. Consumers check in and shop at egood businesses in their area, making everyday purchases count while being rewarded for their loyalty. rough planned and organized giving, egood allows companies to narrowly focus on what they want to support and then track their giving, Swire explains. "Companies donate one, three, or ve percent of egood sales to the charity of their choice in return for real-time CRM, customer acquisition, surprise loyalty, and social good tools, increasing both purpose and prots," Swire says. "Causes drive C G M G S C BY B RE N DA P O RT E R RO C KW E L L S- . . 26-29 community SCR0214.indd 26 2/6/2014 12:26:03 PM

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