Specialty Coffee Retailer

Specialty Coffee Retailer February 2014

Specialty Coffee Retailer is a publication for owners, managers and employees of retail outlets that sell specialty coffee. Its scope includes best sales practices, supplies, business trends and anything else to assist the small coffee retailer.

Issue link: https://read.dmtmag.com/i/258589

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Page 26 of 51

their communities to egood businesses via ongoing giving and fundraisers, and benet from increased funding and awareness to do good in the world, allowing egood members to see the dierence we make together." THE GIVING SPIRIT Giving is no longer something people do once a year; it's become a constant for many. For many businesses, giving is embedded as part of the company culture or in some cases, grows organically. is past Christmas, e Living Room in Elkhart, Indiana collected clothes, gi cards and warm coats for three local families in need. e Living Room is owned by Kyle Johnson and Erik Johnson, who also own J2 Marketing, an Elkhart-based marketing rm in the same building. In years past Kyle and Erik each personally adopted a family. But this year, they decided to use e Living Room as a platform to increase the giving. "We wanted all of the sta to be able to get involved in the project and the coee house became the avenue by which we held the drive," explains Hannah Birong, Communications Manager for e Living Room and J2. Dubbed e Shine Drive, three unsuspecting families received extra gis last Christmas. J2 and e Living Room hosted a clothing drive and a holiday concert. e list included everything from kids and adult clothing to gas cards. Birong said the shops are already planning next year's drive. Geeksboro CoeeHouse and Cinema in Greensboro, North Carolina put a 'super' spin on community giving. At Christmas, the coee house and movie theatre hosted its rst "A Very Merry CosPlay Christmas," inviting local kids to have their picture taken with their favorite superhero or Star Wars character. (CosPlay is short for costume play, where participants wear costumes to interpret their favorite character). Local CosPlay actors donated their time and helped raise $200 for Greensboro Urban Ministry. "We wanted to nd a way to help people in the community who might be homeless or hungry. But we didn't want to give to a specic religion or denomination; Greensboro Urban T L R C.. Photos Courtesy J2 Marketing 26-29 community SCR0214.indd 27 2/6/2014 12:26:15 PM

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