Boating Industry

March 2014

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www.BoatingIndustry.com March 2014 | Boating Industry | 3 CONTENTS Volume 77 | Number 3 Boating Industry MARKET TRENDS: PONTOONS Four big players on how far the segment's come and where it's heading next — in style 14 20 26 42 34 At The Helm 6| BRINGING THE FUN BACK Strategies for Growth 50| A STORY TO LIVE BY EDITORIAL COLUMNS WASHINGTON BOUND American Boating Congress gives industry chance to shape policy CRAFTING A MARKETING PLAN Planning marketing activities in advance can help dealers save money while producing results CREATING NEW PROFIT CENTERS The advantages of fi nding new ways to boost revenue MARKET FOCUS: DMS DMS providers advance technology, plan for growth FEATURES CRAFTING A MARKETING PLAN CREATING NEW PROFIT CENTERS Q&A WITH VOLVO PENTA'S RON HUIBERS Boating Industry INTELLIGENCE YOU CAN PROFIT FROM M A R C H 2 0 1 4 | w w w . B o a t i n g I n d u s t r y . c o m | $ 1 0 . 0 0 Segment poised for more growth power PONTOON ON THE COVER: Photo courtesy of Premier Marine 26 20 P03x04-BI14MAR-TOC.indd 3 2/7/14 10:04 AM

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