Issue link: https://read.dmtmag.com/i/264625
CONTENTS Boating Industry www.BoatingIndustry.com 4 | Boating Industry | March 2014 READ THE WEEKLY 5 EVERY TUESDAY Be sure to visit BoatingIndustry.com to read the Weekly 5, a collection of tips, news and data affecting the boating industry this week. Look for the BI Weekly 5 every Tuesday on BoatingIndustry.com. 2014 TOP 100 DIGITAL APPLICATION This year's online Top 100 application is now available. With our easy online process, you can work on the application, save it and return to it as much as needed. Applications are due June 20, but now's a good time to get started on it before the busy season. Go to boatingindustry.com/top-100/application/ for more information or to apply. MCCANN: BOAT SHOW BEST PRACTICES: IT'S ALL ABOUT LEADS In a recent BoatingIndustry.com post, Bob McCann offers advice for making the most of your boat shows: Make the connection before the show, collect leads during the show and follow up right away. "When you meet a serious buyer, there's no reason to wait until after the show to reach out to them, particularly when you know they've left your display to shop around. A simple 'thank you' email sent imme- diately from the show, with a link to the boat they're interested in, can go a long way. "Don't stop there. After the show, follow up again with an email that speaks directly to the buyer's interests. Let them know you are there to help them make the best decision – offer to answer any questions they might have and let them know you are there for guidance." Read more from McCann every month on BoatingIndustry.com. FOLLOW US ON: 8| CANADIAN BOAT AND ENGINES SALES DIPPED IN 2013 9| HOT SPOTS Atlanta, Miami and Tampa lead outboard growth 10| KEY PERFORMANCE INDICATORS Benchmark your performance against fi ve key indicators 10| SAME-STORE SALES REPORT Sales grew 2.5 percent in December 10| SEARCH SCORECARD A look at the most-searched brands in the 4th quarter 11| INDUSTRY NEWS Updates from Brunswick, MarineMax, Torqeedo and more DEPARTMENTS Launch Research 16| WEBSITES, BOAT SHOWS TOP MARKETING TACTICS New research shows blending of new and traditional Q&A 18| RON HUIBERS, PRESIDENT, VOLVO PENTA OF THE AMERICAS Product Guide 46| WEB SERVICES A guide to companies offering Internet help Products & Services 47| NEW PRODUCTS FROM YAMAHA, MASTERCRAFT, GLASTRON AND MORE THIS ICON IDENTIFIES ARTICLES BASED ON EXCLUSIVE MARKET DATA www.BoatingIndustry.com .com EXPERTS IN THIS ISSUE Thom Dammrich President, NMMA p. 14 Ron Huibers President, Volvo Penta of the Americas p. 18 Jake Vogel President, Bennington p. 34 twitter.com/boatingindustry facebook.com/BImag ONLINE THIS MONTH P03x04-BI14MAR-TOC.indd 4 2/7/14 11:06 AM