Boating Industry

March 2014

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www.BoatingIndustry.com 32 | Boating Industry | March 2014 n ow in its 10th year, the Top 100 recognizes the top boat dealers in North America for their fi nancial success, business acumen, customer service, dedication to the industry and more. We're looking for companies that focus on customer service and prepare for future success with sound planning, marketing and training initiatives. Once again, Boating Industry will select a group of 100 companies for the list, and will rank the top group of 20 companies, recognizing them for their elite status in the industry. The No. 1 ranked dealer will be recognized as "Dealer of the Year." We will also select several Best in Class award winners. Those Best in Class awards will include categories such as Best Boat Show Strategy, Best Marketing, Best Industry Advocate and Best Service Department. Being part of the Top 100 offers several benefi ts, such as marketing opportunities and the chance to improve your business. Several dealers tell us that just fi lling out the application makes their dealership better. In fact, despite now being a member of the Hall of Fame, two-time Dealer of the Year Legendary Marine plans to continue fi lling out its application just for the benefi ts it brings to the business. Here are just a few of the benefi ts your dealership gets as part of the Top 100: Enhanced marketing package – We'll provide you with logos, press releases, video and more to help promote your success Personalized feedback – Find out why you did or didn't make the list or why you ranked where you did. This helps improve your standing next year and your business. NEW – A Top 100 benchmarking report available only to deal- ers that apply for the list. This exclusive data will help you see how you measure up against the best of the best. NEW – In honor of the 10th year, special recognition of long- term members of the Top 100 Apply at BoatingIndustry.com/top-100/application. Questions? Contact Editor-in-Chief Jonathan Sweet at jsweet@boatingindustry.com or (763) 383-4419. "The submission process requires us to carefully review and thoroughly scrutinize every aspect of our business and operations. Over the years, this exercise has allowed us to clearly pinpoint areas for continual improvement." – Fred Pace Legendary Marine 2013 Dealer of the Year in North America Seeking the best dealers P32x33-BI14MAR-Top100.indd 32 2/7/14 10:28 AM

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