Issue link: https://read.dmtmag.com/i/264625
LAUNCH 10 | Boating Industry | March 2014 www.BoatingIndustry.com www.BoatingIndustry.com Maximize Your Dealership Profit Centers, with Bob's Machine Shop Products Premium Quality Products For Your Customers Top Margins For You Jack Plates, parts & accessories Powder coating and hydro dipping now available Nose cones & skegs, and stabilizers Engine performance items….and lots more For more information call or write Steven today. BOB'S MACHINE SHOP 4314 Raleigh St Tampa, FL 33619 USA 855-JACKPLATE Info@bobsmachine.com www.bobsmachine.com TORQEEDO POWERS FIRST ZERO-EMISSION SPORT BOAT, ENTERS HYBRID DRIVE SECTOR OF YACHTING INDUSTRY In conjunction with Torqeedo Motors and Ruckmarine, Team Scarab announced the launch of the KONA 17' SportRIB, the indus- try's first zero-emission, all-electric sport boat. The Kona debuted at the San Francisco Boat Show in late January. The sport boat is powered by Torqeedo's 40-hp Deep Blue electric outboard, and the Kona 17 is designed as a throwback to the simple family sports boat of the 1960s and '70s. "There is a great resurgence of the classic sport boat within the marketplace. Powering this with Torqeedo's propulsion system is a great alignment in both form and function for the modern boater's needs," said Larry Smith, designer, president of Team Scarab. The Deep Blue electric outboard system delivers 40 hp with one of Torqeedo's 13 kW high-powered lithium ion batteries, (also available in twin-battery configuration for longer ranges). The result is a sporty feel and performance that the companies claim has never been experi- SEARCH SCORECARD Dominion Marine Media collects data via its BoatTrader, boats.com and YachtWorld websites. Here are the top 10 boat brands searched for on BoatTrader and boats.com. For more information on what Dominion offers, go to www.dominionmarinemedia.com. SAME-STORE SALES REPORT TOP-SEARCHED BRANDS December same-store sales grew 2.5 percent in December, a welcome sign following a disappointing November. For all departments, dealers using ADP Lightspeed saw a 2.5 percent year-over-year increase. Parts saw the biggest boost, up 12 percent, and all departments were up in the month. Parts Service Department Department Major Units Overall 12.0% 1.5% 4.0% For more information on this report and other industry data, go to adplightspeed.com/dataservices 2.5% * Fourth quarter 2013 (U.S.) the increased volumes of the Robalo and larger Chaparrals that replaced them are higher margin boats," Palmer said. The company is optimistic about 2014, especially as it rolls out the new Chap- arral Vortex jet boats, said CEO Richard Hubbell. MARINEMAX MarineMax reported it grew revenue 11 percent for the first quarter of FY2014 to $109.6 million. Same-store sales were up 9 percent over the same period last year, the ninth straight quarter of growth. The fiberglass sterndrive and inboard segments, which make up the bulk of MarineMax's business, are starting to show more signs of a comeback, said CEO Bill McGill. "Although the recovery has not been consistent across all categories, it is encouraging to see this very important part of the industry beginning to find its sea legs," McGill said. New, innovative products are selling best as consumers look for a reason to buy. "What is most encouraging for us is that our core suppliers have many new models coming over the next 12 months and even more in the foreseeable future," McGill said. "The new product is coming exactly as the industry is gaining stability, which can only help. When manufactures accelerate their efforts to bring innova- tion and value back to the market, it propels customers back into the new boat market and demand strengthens." Benchmark your performance against these five marine dealer key performance indicators, offered through Boating Industry's partnership with Spader Business Management, to stay focused on what's important to your success. Sales Volume New Boat Inventory KPIs Used Boat Inventory % of Gross Margin Net Profit 46.8% 4.3% 2.9% 14.3% 19.9% 11.2% 0% 10% 20% 30% 40% 50% Total personnel Total advertising Total floor plan interest Total semi- fixed Total fixed Total net operating profit 9.0% $10,801,280 through Dec 2012 $11,768,173 through Dec 2013 19.5% $2,522,070 through Dec 2012 $3,014,595 through Dec 2013 9.0% $366,440 through Dec 2012 $399,577 through Dec 2013 Total personnel Total advertising Total floorplan interest Total semi-fixed Total fixed Total net operating profit 12.2% $451,576 through Dec 2012 $396,474 through Dec 2013 Continued from page 9 BoatTrader boats.com Combined 1 Sea Ray 1 Sea Ray 1 Sea Ray 2 Bayliner 2 Grady-White 2 Boston Whaler 3 Ranger 3 Boston Whaler 3 Grady-White 4 Boston Whaler 4 Chris-Craft 4 Bayliner 5 Grady-White 5 Bayliner 5 Ranger 6 Wellcraft 6 Carver Yachts 6 Wellcraft 7 Chaparral 7 Formula 7 Chris-Craft 8 Contender 8 Wellcraft 8 Chaparral 9 Chris-Craft 9 Regal 9 Formula 10 Mastercraft 10 Four Winns 10 Contender P08x13-BI14MAR-Launch.indd 10 2/7/14 10:38 AM