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T
he irony was hard to ignore when in 2004 Jonathan
Golden realized his job as an executive coach, in which he
helped people nd the work they're meant to do in life, was not
the job he was meant to be doing. So in an abrupt turnaround,
he became an ordained Anglican priest, through which he
developed church relationships in Rwanda.
Just 10 years before, Rwanda had suered through an
atrocious genocide that le up to a million people dead, and
Golden asked a bishop how he could help the situation. He
learned that since the genocide, coee production in the
country had declined signicantly because coee trees were
destroyed and farmers were either victims of the genocide or
perpetrators who went to prison.
So Golden started a cherry washing station in the village of
Bukonya. Once that was o the ground, he ordered 20 sacks of
green coee, purchased a roaster on ebay, "and hired one of the
most well known coee consultants to teach me the ropes."
Golden's washing station did more than help revive what
had been a dying industry; he also brought together Hutus and
Tutsies, who had not spoken to each other since the genocide.
"at was where they'd nally experienced reconciliation,"
Golden says.
Land of A ousand Hills Coee Company was born in 2006
and Golden's support of Rwandan coee growers expanded to
the U.S., as he opened his corporate store in Roswell, Ga.
He's never looked back and is grateful he could do so much
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