Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.
Issue link: https://read.dmtmag.com/i/282869
Brand SPOTLIGHT 12 Beverage Dynamics • March/April 2014 www.beveragedynamics.com PROMOTING 125 YEARS Ko Ko Ko Ko Ko Ko Ko Korb rb rb rb rb rb r el el el el el el el Bra ra ra ra ra ra ra ra ra rand nd nd nd nd nd nd nd nd nd nd nd n y y is is is is i mar ar ar ar ar ar ar arki ki ki ki king ng ng ng ng its ts ts ts ts ts 12 12 12 12 12 12 12 125t 5t 5t 5t 5t 5 h h an an an an an an an a ni ni ni ni ni ni ni nive ve ve ve ve ve ve vers rs rs rs r ar ar ar ar ar ar ar ar ar ar a y y y y th th th th th th th th t is is is is is is is yea ea ea ear r r r r wi wi wi wi wi w th th th th th a nat at at at at at at a io io io ionw nw nw nw nw nw nw nwid id id id id id id id id ide e sw sw sw sw swee ee eep- p- p- p- p- p st st st st stak ak ak ak ak ak ak akes es es es es es es e . 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CELEBRITY TEQUILA Jimmy Fallon (right), the new host of NBC's Tonight Show, speaks with guest Justin Timberlake, who just happened to drop by with a bottle of his Sauza 901, the new line extension to the Sauza tequila portfolio that he is promoting as founder and part owner of the brand. The recording artist and actor launched 901 a few years ago; however, this rebranding effort teams him up in partnership with Beam's well-regarded Sauza tequila. The 80-proof, 100% agave tequila is triple distilled, and fea- tures a peppercorn fl avor with herbal and smoke accents, the company says. Sauza 901 is rolling out this spring with a suggested retail price of about $30 for a 750 ml bottle. SLIMMING DOWN FOR SUMMER Heineken USA has begun rolling out a new 8.5-oz. Slim Can, which will be available in 12-packs at retail outlets across the country. The new format for the upscale, imported beer is a fi rst in the "pre- mium" segment, the company says, and predicts it will be popular for outdoor and sports-viewing occasions in the coming spring/summer months. A JÄGER APP Jägermeister launched its fi rst mobile app meant to address FOMO (the Fear of Missing Out), a syndrome, the com- pany says, that people experience when they are unable to attend a night out with friends. The solution: JägerBonds. This app transforms images and videos from multiple users' social media posts into a video highlight reel of a groups' night out with Jägermeister. JägerBonds is available for free download in the iTunes and Google Play stores to those of legal drinking age. Actors Lupita Nyong and Chiwetal Ejiofor of the movie 12 Years a Slave at a pre-Oscars event Grey Goose vodka hosted March 1 in West Hollywood; the fi lm later won three Academy Awards. MILA & BEAM Actress Mila Kunis has signed up to be Jim Be- am's partner and spokesperson for the bourbon brand's new "Make History" multimedia cam- paign. This is the fi rst global marketing cam- paign for the iconic bourbon. The campaign debuted with three TV commercials that aired in February in the U.S. and is rolling out world- wide now. Kunis is also being featured on retail point-of-sale materials as well as on Jim Beam's website and social media platforms. "As a fan of bourbon and a huge proponent of making history, I am thrilled to be the newest member of the Jim Beam family," said Kunis. GREY GOOSE AND THE OSCARS A t L it N d Chi t l Eji f f