Beverage Dynamics

Beverage Dynamics March-April 2014

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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www.beveragedynamics.com March/April 2014 • Beverage Dynamics 3 Volume 126, No. 2 • March/April 2014 PG. 14 Features 14 TAKING IT TO THE MAX Maximum Beverage in West Hartford, CT, uses innovative technology to improve the retail experience. By Jack Robertiello 24 GROWTH BRANDS Beverage Dynamics identifi es the fastest- selling wines and spirits in the U.S. By Richard Brandes 48 FILL 'ER UP Retailers discover the many advantages of adding growler beer stations. By Thomas Henry Strenk 52 THE SOPHISTICATED SPIRIT Once a celebrated spirit, always a celebrated spirit. Scotch whisky reemerges with high-end expressions that appeal to the next generation of enthusiasts. By Kate Strandness PG. 48 PG. 24

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