Stateways March-April 2014

StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions

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P R O D U C T S & P A C K A G I N G StateWays Q Q March/April 2014 50 Pernod Ricard USA has introduced a new Malibu iteration: Malibu Rum Sparkler, which combines Ca- ribbean rum with coconut water and infuses the blend with carbonation. The bottle has a cork and foil closure. The new 22-proof line extension comes in coconut and peach fl avors, and both are now available na- tionwide for a suggested retail of $16.99 for a 750 ml bottle. William Hill Estate Winery has de- buted its Coastal Collection, including the new 2012 William Hill Estate North Coast Chardonnay ($17 suggested retail) and 2012 William Hill Estate North Coast Cabernet Sauvignon ($17). With fruit sourced mostly from Sonoma and Mendocino (and a bit from Napa), the North Coast Char- donnay (13.5% alcohol) is a well- balanced, creamy full-bodied wine with fi ne acidity, featuring fl avors of tree fruit, citrus and tropical fruit. The Cabernet Sauvignon (13.6% alcohol) uses a blend of grapes mostly from Sonoma and Lake County. Well-structured, balanced and complex, the wine highlights rich fl avors of blackberry, plum and cherry, fi nishing with toasted oak. Diageo has launched its fi rst white rum under the Captain Morgan label, an 80-proof clear rum distilled fi ve times. Captain Morgan White Rum has a slightly sweet and creamy taste with hints of fruit and green apple, and a crisp yet smooth fi nish, the company says. The new expression's launch is being supported with a wide-ranging marketing mix, in- cluding television, print and online advertising as well as pr programs, digital extensions and in-store p-o-s materials. It is available nationally for a suggested retail price of $15.99 for a 750 ml bottle. Villa San-Juliette Vineyard & Winery, located in Passo Robles, just released the fi rst vintage of its new 2012 Chorum White ($22 suggested retail). A companion to the winery's Chorum Red, the new white blend contains mostly Rousanne (64%) along with Grenache Blanc (14%), Pinot Gris (13%), Sauvignon Blanc (6%) and Albarino (3%). A rich, fragrant white, the wine fea- tures butterscotch, lemon and fi g along with bright acidity. The winery also announced the latest vintages of its 2011 Petite Sirah ($20), 2011 Cabernet Sauvignon ($20) and 2011 Chorum Red ($25). Pinnacle Vodka has released yet another new fl avor: Pinnacle Cin- nabon. Parent company Beam part- nered with the baked goods chain operator Cinnabon to launch the cinnamon roll-fl avored vodka expression, which it says com- bines the decadent fl avors of cinnamon, brown sugar and rich cream cheese frosting with hints of caramel. The 70-proof vodka is available for a sug- gested retail price of $12.99 for a 750 ml bottle. Freixenet, Spain's well-known spar- kling wine house, has debuted a special vintage kosher cava to join its line of méthode champe- noise sparkling wines. Freixenet Excelencia Kosher Brut ($15 suggested retail for a 750 ml bottle) is Freixenet's fi rst kosher offer- ing available in several major markets throughout the U.S., in time for this year's Passover celebration. The tradi- tional cava is a crisp, versatile sparkler that pairs well with a variety of foods. Three Olives introduced its fi rst coconut water fl avored vodka, tabbed Three Olives 'Elvis Presley' Co- conut Water Flavored Vodka. The superpremium vodka – quadruple-distilled from English win- ter wheat – fea- tures another 22 fl avors in its portfolio, and this latest is meant to appeal to the many Elvis fans in the U.S. The new fl avor is available nation- wide in all sizes and priced at $21 per 750 ml.

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