Stateways March-April 2014

StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions

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StateWays Q Q March/April 2014 8 B R A N D S P O T L I G H T Promoting 125 Years K orbel Brandy is marking its 125th anniversary this year with a nation- wide sweepstakes. The Korbel Brandy 125 Years of Handcraftology Sweepstakes began in February, 2014 and continues weekly through December 28. Entries for each week's Sweepstakes drawing may be submitted either through www.korbel- or through www. Each Mon- day, a Sweepstakes winner will receive an embossed, limited-edition Korbel Brandy 125th Anniversary tin bar sign. Mila & Beam A ctress Mila Kunis has signed up to be Jim Beam's partner and spokesper- son for the bourbon brand's new "Make History" multimedia campaign. This is the fi rst global marketing campaign for the iconic bourbon. The campaign debuted with three TV com- mercials that aired in February in the U.S. and is rolling out worldwide now. Kunis is also being featured on retail point-of-sale materials as well as on Jim Beam's website and social media platforms. "As a fan of bourbon and a huge proponent of making history, I am thrilled to be the newest member of the Jim Beam family," said Kunis. CI1403 A Jäger App J ägermeister launched its fi rst mobile app meant to address FOMO (the Fear of Missing Out), a syndrome, the company says, that people experience when they are unable to attend a night out with friends. The solution: JägerBonds. This app transforms images and videos from multiple users' social media posts into a video highlight reel of a groups' night out with Jägermeister. JägerBonds is available for free download in the iTunes and Google Play stores to those of legal For Even Faster Service, Fax to 847-763-9569 Or Subscribe Online at TPrint TDigital TBoth

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