StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions
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39 StateWays Q www.stateways.com Q March/April 2014 whisky, to its portfolio. Although Rémy Cointreau USA purchased the brand and its assets in September 2012, it only began importing, distributing and marketing Bruichladdich at the start of this year. Glenmorangie introduced its Cask Masters program in 2013 as a way for consumers to get involved in the whisky-making process. The 18-month program allowed whisky fans to choose the name of the new single malt and inspire its packaging by uploading pictures and ideas to an online gallery. The limited-edition whisky will be released in fall 2014. Chivas Regal continues to focus on its Brotherhood program, recently partnering with Mana, the world's big- gest Latin rock band, as its latest Brotherhood members. The program gives Chivas whisky drinkers an insider's look at the band as well as the opportunity to win some exclusive prizes. "The Dalmore has been one of the fastest-growing brands globally in the last three years," said Chris Watt, the marketing director of premium brands for Whyte and Mackay Americas. In its latest release, The Dalmore partnered with Chef Daniel Boulud to cre- ate a single malt Scotch whisky. The Dalmore Selected by Dan- iel Boulud combines aged stocks from Muscatel, Madeira and Port wine casks, assembling an expression that's a complement to Boulud's cuisine and a nod to his background. With only 1,000 bottles of this 44% ABV limited release, it retails for $200. "We're constantly looking to innovate at the luxury end of the category," Watt said. The latest: The Dalmore 25 Year-Old just hit the U.S. market. "With an RSP of $1,000, this bottling will be extremely limited, with only 190 bottles being released in the U.S.," he said. Extra Rare G lenmorangie announced in October that it had uncovered a wood-fi nished whisky distilled in 1963 and bottled in 1987. Deemed the "world's fi rst" of this type of fi nish, only 50 bottles of the extraor- dinarily rare expression were discovered, and the brand wanted to make those available to its most loyal followers, though only 20 would be available to purchase in the U.S. With a luxury re- tail price of $2,600, Glenmorangie 1963 offers a blast from the past down to its bottle and box details. The commemorative bot- tle that includes the original label befi ts its 1960s heritage while going all-out in the luxury department. The labels, collar and cork are made of .925 solid silver, and a unique number is en- graved on each bottle. Adding to its whisky portfolio in 2014, Diageo an- nounced the launch of John Walker & Sons Odyssey, the fi rst triple-malt Scotch whisky from the House of Walker (Monkey Shoulder married three Speyside single malts to create the fi rst triple-malt Scotch). "A lot of consum- ers are looking for real quality and true craft and a lot of heritage and that's something Diageo's portfolio hits in a huge way," Radics said. Developed using Sir Alexander Walker's notes, Odyssey blends three rare, handpicked single malts into a single product that retails for $1,100. Bold Bottles P ernod Ricard's Ballantine's, the blended Scotch whisky that's No. 1 in Europe and No. 2 in the world, unveiled new packaging accenting a more Another new, and very rare, expression is John Walker & Sons Odyssey, which blends three rare, handpicked single malts into a single product that retails for $1,100. With a luxury retail price of $2,600, Glenmorangie 1963 is one of the very limited edition, extra rare single malts recently released. The brand also debuted Glenmorangie Companta, which matures in Grand Cru wine casks. The venerable Chivas Regal, from Pernod Ricard USA, recently launched a Chivas 12 Made for Gentle- men gift tin.