CED

GENERATION THE OF TRUCK MOUNTED CRANES NEXT MANITEX TC700 The highest capacity crane available for installation on a commercial chassis in the western hemisphere. This heavy-duty crane is engineered with advanced technology to meet the wide-ranging needs of operators around the globe. 70-TON (63.5 mt) TELESCOPIC CRANE I N T R O D U C I N G T H E -Ad_template.indd 2 12/18/2013 1:35:21 PM

• Cover
• FROM THE COVER: Marketing Maze-- and the Search for the Right Mix: Industry- exclusive research by AED and EDA uncovers the marketing tactics dealers are using and what they deem most effective.
• FEATURE: Watching Sales Growth Go to Waste: The numbers are hollow if they don't translate into profit on your bottom line. Profit expert Dr. Al Bates explains what you need to control.
• FEATURE: Don't Mess With Musya: The senior vice president of Hoffman Equipment is a true international sales guru but not always what her customers are expecting.
• FEATURE: On the Ramp with Ritchie Bros.' Peter Blake: Retiring next month, the CEO of the world's largest CE auction company reflects on his career and the business- a special sidebar probes used equipment industry.
• From the Chairman: Fact: Dealers want manufacturers to host their events at AED's Summit.
• Editor's Note: Smile like you mean it.
• On the Numbers: Three more brief but vital keys to building, protecting wealth.
• Just So You Know-- an occasional guest column: The real holdup on the Detroit-Canada bridge
• Aftermarket: Instead of staying the same, start changing the game.
• View From the Hill: Why America needs to switch to biennial budgeting
• Inside AED
• Groundwork
• Industry Beat
• Advertisers' Index
• Dealer Data
• Best Practices: Always in Training: Gibson Machinery recognizes the direct correlation between training and retaining.