Issue link: https://read.dmtmag.com/i/288177
www.BoatingIndustry.com April 2014 | Boating Industry | 3 CONTENTS Volume 77 | Number 4 Boating Industry MARKET TRENDS: STERNDRIVE RUNABOUTS Data and insight from key industry players on what's coming next in this still-crucial industry segment 34 At The Helm 6| 10 YEARS OF THE TOP 100 Strategies for Growth 50| INVESTING IN YOU EDITORIAL COLUMNS 18 SOLUTIONS TO BOOST SALES Boat dealers share their best ideas for growing sales WASHINGTON UPDATE A closer look at key issues facing the marine industry in 2014 CAPITAL MATTERS The boating industry heads to Washington for the American Boating Congress SHIFTING MARINA DESIGN TRENDS Add diversity and focus on design to keep your boaters entertained MARKET FOCUS: CONSUMER FINANCE Stabilizing fi nance markets are a boon to anyone that relies on increased boat sales FEATURES TODAY'S MARINA DESIGN TRENDS MARKET FOCUS: RETAIL FINANCE Q&A WITH CHAPARRAL'S JIM LANE SOLUTIONS TO BOOST SALES STERNDRIVE Smaller sterndrives keep falling, while high-end stays strong Boating Industry INTELLIGENCE YOU CAN PROFIT FROM A P R I L 2 0 1 4 | w w w . B o a t i n g I n d u s t r y . c o m | $ 1 0 . 0 0 stratification 18 + ON THE COVER: Photo courtesy of Cobalt 28 25 34 16 22 25 28 42 P03x04-BI14APR-TOC.indd 3 3/13/14 4:01 PM