Boating Industry

April 2014

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www.BoatingIndustry.com www.BoatingIndustry.com 28 | Boating Industry | April 2014 s ome of the marine industry's best speakers encourage their audiences to focus on selling "the big show." It's an attitude that's become more pervasive in an American economy driven by services, which make up approximately 75 percent of the country's GDP. In the marina biz, this shift has lead to a new mindset where marinas aren't only a place to store boats, but actual destinations where the customer experience matters. Marinas now are placing a greater focus on material selection, aesthetics and environ- mental considerations. It has also heightened the importance of working with a design fi rm Add diversity and focus on design to keep your boaters entertained BY TOM KAISER Located on San Diego Bay, Pier 32 Marina has incorporated stylish kayak stands to appeal to a broader customer base. Shifting MARINA Design Trends P28x32-BI14APR-MarinaDesign.indd 28 3/13/14 4:30 PM

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