Issue link: https://read.dmtmag.com/i/288177
April 2014 | Boating Industry | 31 [ Shifting Marina Design Trends ] www.BoatingIndustry.com American marina market, with large chains and countless mom-and-pop operators. He cautions that, from his perspective, some marina owners feel a solution that works at one marina will also apply to their business. He cautions such group- think is often misleading, as all marinas are dif- ferent, with unique customer bases and entirely different geographic challenges. "Two marinas in very close proximity can have a subtly different appeal to a customer base, which means the response in design terms needs to be slightly different and it's important to under- stand that [unique selling proposition]," he said. Marina Projects has recently completed projects in Asia, the Middle East, Australia, New Zealand, Russia and the Falkland Is- lands. Across the globe, Ward often sees ma- rinas and renovation projects that perpetuate similar themes that aren't ideally suited to the local mix of boats and customers. This lack of tailor-made marina designs provides an opportunity for marine-speciļ¬c companies to better understand the local de- mographics and help marina operators create Based in St. Petersburg, Fla., Marinetek sees a trend of cleaner docks that hide utilities and provide more space for the customers. P28x32-BI14APR-MarinaDesign.indd 31 3/13/14 4:30 PM