SportsTurf

May 2014

SportsTurf provides current, practical and technical content on issues relevant to sports turf managers, including facilities managers. Most readers are athletic field managers from the professional level through parks and recreation, universities.

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www.stma.org May 2014 | SportsTurf 23 where; your briefcase, your car, at work, at home, etc. Never fly without a resume handy; talk about the place for a truly "captive audience"! A resume instantly provides someone access to your best selling points, all the ways in which you can be contacted, etc. Anyone trying to get "discovered" in the music industry never leaves home without a demo CD to sell themselves; why should a resume be any different? Network! Network! Network! As important as resumes are in providing a decision maker with a synopsis of your skills/work experience, they do not open doors like they used to. The days of sending your resume to a random person on a company listing/ website and receiving a callback are almost extinct. Doors are opened by who you know and, more importantly, who knows you! Joining industry and local networking groups can be crucial in keeping you informed of upcoming job openings and keep your name in the right circles for opportunities. Media social circles can cast your net beyond local boundaries to opportunities throughout the state, country, even the world. Joining sites like LinkedIn, Facebook, Twitter and industry-specific websites allows your resume to be in the hands of decision makers before you are even aware of a job opening. According to the online magazineThe Recruiter File, one in every six people gets hired using a form of social media. You are your own marketing department. Every day, every encounter, every project, every "tweet," every Facebook entry; you are selling yourself. But are you selling yourself to potential decision makers in an "interview-ready" mode? As helpful as social media can be in opening doors, it also has the ability to shut doors tightly when not used correctly. We would like to think that our private life is separate and apart from our work image; but social media has blurred those lines like never before. Companies want to know what potential employees are interested in, what they are like, and how they work with others; social media can be a great insight to these questions. It's not hard to "Google" anyone, and some hiring companies now request that job seekers provide their LinkedIn, Twitter, and Facebook links as part of the interview process. While college friends may appreciate hearing about late Saturday night activities, will potential employers appreciate it as well? If you are working hard to market yourself in the best light, make sure you are covering all of your bases. ■ Carole Daily has more than 15 years in the Human Resource indus- try in factions such as retail, corporate, manufacturing, and consulting. She specializes in business communications. Her husband is Darian Daily, head groundskeeper for the Cincinnati Bengals.

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