OF THE COUNTRY WHERE ONE CAN RELY TO SOME DEGREE ON SPRING
SUMMER AND FALL RAINS ESTABLISHING NEW TREES HERE TAKES A
DEDICATED SOMETIMES HERCULEAN EFFORT
!S MY COLLEAGUE AND FELLOW BOARD MEMBER *EREMY "ARRICK
POINTED OUT IN THE LAST ISSUE OF #ITY 4REES URBAN FORESTRY IS
LESS ABOUT TREES AND MORE ABOUT PEOPLE BY DEFINITION -ANY
OF US ARE hTREEORIENTEDv AND ARE TECHNICALLY KNOWLEDGEABLE
AND EXPERIENCED IN TREE MANAGEMENT BUT ARE NOT TRAINED OR
EXPERIENCED IN PUBLIC RELATIONS ) HAVE TO REMIND MYSELF THAT
AN UNDERSTANDING OF AND PUBLIC SUPPORT FOR URBAN FORESTRY IS
CRITICAL FOR A SUCCESSFUL PROGRAM 7E NEED TO BE PUBLIC ADMIN
ISTRATORS AND COMMUNICATIONS EXPERTS AS WELL AS FORESTERS
"ECAUSE WE KNOW THAT THIS ISSUE CHALLENGES US WE ARE CON
SIDERING THREE APPROACHES IN 3ACRAMENTO TO IMPROVE OUTREACH
#REATING A NEW CITIZENS URBAN FORESTRY ADVISORY COMMITTEE
ESTABLISHING A PERMANENT ARBORIST POSITION DEDICATED TO OUT
REACH AND PUBLIC EDUCATION AND WORKING THROUGH A MEDIA AND
COMMUNICATIONS EXPERT TO FACILITATE MORE DIFFICULT DISCUSSIONS
7HAT DO YOU LIKE TO DO IN YOUR FREE TIME
*"
#ALIFORNIA IS A WONDERFUL PLACE TO CALL HOME 3ACRAMENTO IS
JUST AN HOUR OR TWO FROM 3AN &RANCISCO AND THE 0ACIFIC #OAST
.APA 6ALLEY ,AKE 4AHOE AND 9OSEMITE )M A YOGA RAT AND TRY
TO PRACTICE AT LEAST MINUTES DAILY THOUGH ) DONT ALWAYS
HAVE THAT LUXURY )M AN AVID BACKPACKER WHEN ) CAN GET AWAY
4HE #AMINO DE 3ANTIAGO 0ACIFIC #REST 4RAIL AND WHEN COM
PLETED THE 4RANS #ANADA 4RAIL ARE ALL ON MY BUCKET LIST
New
IDEAS
Place to
CONNECT
The search is over. New products? Got `em.
New equipment? Check. New and
hard-to-find plants? Of course. New ideas?
Absolutely. Industry thought leaders?
Continuing education credit? Connecting
with old and new friends? Yes, yes and yes.
Find it all, find it now. Find it at Farwest.
COME TO THE SOURCE
August 21-23,
Portland, Oregon
Continuing education and
pesticide credits available
Hard to Find
PLANTS
COME TO THE LARGES T
GREEN INDUSTRY SHOW
IN THE WEST
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