Cheers

Cheers May 2014

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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www.cheersonline.com 3 MAY 2014 | CONTENTS May 2014 Vol. 25 No. 4 22 Vodka Stays in Vogue Premium product introductions, specialty service and unique flavor infusions help the number-one distilled spirit stay on top By Jack Robertiello 26 White-Hot Summer Wines Some of the intriguing varietals and diverse regions to entice white-wine fans this season By Kelly A. Magyarics 32 Fruit-Forward Brews From lagers to lambics, a look at the popular beers brewed with fruit By Lucy Saunders 32 22 ON THE COVER: Photography by Pat Mazzera 26 FEATURES 03-4 TOC CH0514.indd 3 5/7/14 10:04 AM

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