Boating Industry

July 2014

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24 | Boating Industry | July 2014 [ A look back… and a look forward ] www.BoatingIndustry.com www.BoatingIndustry.com DAVID MCINTYRE "Entertainment systems … are going to continue to integrate into our boats. I think they're going to get less expensive and become more foolproof. Those technological advances in boats are going to continue to make boating more fun for people." DOUGLYSS GIULIANA, PRESIDENT, ADVANTAGE YACHT SALES, NEWBURYPORT, MASS., AND SAILTIME BOSTON The boat club and boat sharing "market is pretty fragmented right now, but I think it will mature. I see that becoming much more commonplace and more accepted. The question will be if that is a complete substitute for owning a boat for some people or whether it grows the industry … We've had quite a number of people who joined SailTime and went on to buy a boat." ERIK NORDIN, COO, STINGRAY BOATS "We're at the forefront of what Volvo and Mercury are pro- viding for helm technology. When you look at the technology that is in place on the engines and the amount of sensors on that technology and how much of that can be electronically trans- mitted to the dash and the amount of integration, I think what you'll fi nd is the boating industry will lag behind the automobile industry but will bring in a lot of that dashboard technology." Here's what others in the industry had to say: "Stronger get stronger through consoli- dation to streamline processes, increase buying power, and integrate data to in- crease sales via cross-sell to existing cus- tomers." – South Carolina dealer "Major manufacturers will try to in- crease production effi ciencies in order to reduce retail prices, especially at the smaller boat end." – Ontario dealer "Increased technological development." – Ohio-based service provider "Greater emphasis on more effi cient and alternative power sources." – Wisconsin-based supplier "Big will get bigger and the small will disappear." – Rhode Island dealer "A return to the time when boating was a wealthy person's hobby. Fewer middle class boaters." – Massachusetts marina "Higher system integration giving ease of use. At the same time stripped down basic boats will expand for re- duced cost of boating. 'From own- ing to using' trend will favor charter." – Virginia-based manufacturer "I think the industry will con- tinue to decline if the price of the product does not come down." – Utah-based service provider "Smaller, lighter power production with higher output." – Connecticut boatyard "A more limited customer base because of the cost increases in purchasing and owning a boat." – New Jersey dealer "Continue to move away from sterndrive engines." – Wisconsin-based service provider P22x25-BI14JUL-LookForward.indd 24 5/28/14 12:01 PM

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