Issue link: https://read.dmtmag.com/i/335336
JULY 2014 | BRAVAMAGAZINE.COM 19 SPONSORS: IF YOU HAVE A BIRTH CERTIFICATE, YOU ARE A BRAND. Featuring keynote speaker Jim Signorelli, best-selling, award-winning author of StoryBranding and CEO of Chicago-based eswStoryLab Marketing … Q1,300+ professionals Q120+ exhibitors QThe 2nd annual CFO Awards luncheon QThe 5th annual Business Sustainability Awards presentation QThe Get Fit Challenge awards presentation WEDNESDAY, OCT. 22, 2014 EXHIBITION HALL AT THE ALLIANT ENERGY CENTER ) MADISON, WISCONSIN Register today at MadisonBusinessExpo.com IT'S FREE TO VISIT THE EXPO. TICKET FEES ONLY APPLY TO THE KEYNOTE BREAKFAST AND THE CFO AWARDS LUNCH. SAVE 20% ON YOUR REGISTRATON WITH CODE EARLYBIRD20. HURRY! DISCOUNT ENDS JULY 31! P ersonal branding is unavoidable. Often within the first few seconds of meeting someone, you are being sized up with associations and beliefs that can either strengthen or weaken trust. Some of this is outside your control, but there are a number of ways you can influence a positive response. What people think of you is often a reflection of what you think of yourself. In addition, you are judged not so much by your elevator speech as you are by what you do during the elevator ride (and afterward). Signorelli's keynote presentation, will help you to: Q Clearly understand the importance of having an authentic vs. "manufactured" personal brand. Q Use tools to define your personal brand the same way some of the most successful corporate brands do. Q Develop a plan to cultivate your personal brand. Q Use your personal brand to be more successful at work and in life. MORE REASONS TO ATTEND! NEW! Made in Dane Pavilion Manufacturing takes center stage in this special area designated for innovative products created in Dane County! NEW! Corporate Gifts Pavilion The holiday season kicks off just one month after the IB Expo & Conference. Finalize your company gift-giving and incentive plans here!