www.greenmediaonline.com July 2014 Green Media 15
all adversity there is an equal or greater opportunity. Our
customers are slowly coming around to the need to do things
different for the Earth, and we have to learn to provide for
them and for our own businesses. As it is with politics, so it is
also with irrigation. There are a few national issues but fewer
national standards, national laws or codes, and few national
companies. Therefore, key industry issues will continue to be
local or regional in nature as well.
With drought conditions expected to continue, irrigation
professionals in every industry sector — from manufactur-
ers to distributors to contractors, along with their landscape
industry counterparts — will continue to feel pressure to
become more efficient water stewards, and to help their
customers do the same. This means raising awareness among
customers and end users about the benefits of efficient irri-
gation, and increasing customer demand for water-efficient
products and services.
July is Smart Irrigation Month, and PLANET continues to
be at the forefront of the irrigation industry by spreading the
word about the irrigation and water management issues to its
members and throughout our industry. During the month of
July, and from this time forward, face this "new normal" with
a new set of skills and a plan to more efficiently use our water
resources, to improve soil, and to create beautiful and environ-
mentally beneficial lawns and turf. Finally, "weather" all current
and future economic and climatic changes with the new con-
fidence you'll gain by learning how to effectively market your
mission to your community and by growing your business.
As Bob Dylan once sang, "The Times, They Are
A-Changin'," so too is the weather. The challenge for all of
us is to adapt to those changes.
Ed Klaas is owner of Southern Sprinkler Systems, LLC,
Roswell, Ga.
Article provided by the Professional Landcare Network
(PLANET).
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