Beverage Dynamics

Beverage Dynamics July-Aug 2014

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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Page 2 of 51 July/August 2014 • Beverage Dynamics 3 Volume 126, No. 4 • July/August 2014 PG. 12 Features 12 SHERLOCK'S, ON THE CASE The Atlanta area retailer spruces up for the 21st Century. By Jack Robertiello 17 ALL FOR RUM AND RUM FOR ALL A spirit with roots in the tropics fi nds growth in U.S. market. By Kate Strandness 23 CRAFTING PROFITS Craft beer continues its torrid growth, making inroads into the beer tastes of American consumers. By Julie Johnson 28 THE LANDS OF MALBEC AND CARMENERE American consumers are increasingly choosing wines from Argentina and Chile. Here's why. By Alia Akkam 33 CIDER SCRAMBLE The fast-growing hard cider market is seeing an infl ux of new brands jostling for position. By Michael Park RUM PG. 17 PG. 33

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