Beverage Dynamics

Beverage Dynamics July-Aug 2014

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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22 Beverage Dynamics • July/August 2014 www.beveragedynamics.com RUM MAGIC UNUSUAL RUM SUSPECTS The Caribbean might be the obvious rum producing part of the world. But it's not the only spot where the U.S. draws from for its imported rums. Tanduay, a company founded in the Philip- pines in 1854 and currently the world's second largest rum producer, has two expressions that hit the U.S. a year ago. Tanduay Silver and Tan- duay Gold are produced by Tanduay Distill- ers, Inc., and can be found in Connecticut and Florida. As of June, Athens Distributors has ex- panded distribution to Tennessee, while South- ern Wine and Spirits will be bringing Tanduay Asian Rum to Illinois in July. Both the Silver and Gold expressions retail for $19.99 (750 ml bottles) and have garnered awards at the 2014 Rum Renaissance and San Francisco World Spirits Competition. Screech Rum honors a tradition that dates back to the old seafaring days when New- foundland sent ships full of salt cod to Jamaica and received cask-aged rum in return. In the present day, Screech Rum is distilled and barrel-aged in Jamaica, then bottled by Rock Spirits in Newfoundland, creating an 80 proof spirit that has scored high in spirits competitions. Rock Spirits recently partnered with M.S. Walker, making the com- pany the exclusive U.S. distributor for Screech Rum's products. The new partnership brings an updated label design to Screech's bottles that celebrates its nautical heritage and two new fl avors. Joining Screech Rum, an 80 proof product that retails in the 750 ml size for $18.99, are Screech Honey Rum, an oak-aged Jamaican rum, and Screech Spiced Rum, a blend of four- to eight-year aged Demer- ara Rum and natural spices, and imported from Guyana. Both new fl avors are 70 proof and retail for $19.99 in the 750 ml size. DIVERSIFICATION In 2012, E&J Gallo entered the rum category with Shellback Caribbean Rum, and The Wine Group launched FlipFlop rum. Palm Bay Inter- national has Dos Maderas Rum, which includes the triple cask-aged Dos Maderas PX. Last summer, Terlato Wine Group forayed into spirits with its Artisan Spirits portfolio fi rst launching a vodka and gin. In November, Terlato announced the addition of Don Pan- cho Origenes to its portfolio, a luxury rum produced by legendary Cuban master rum dis- tiller Francisco "Don Pancho" Fernandez at his Las Cabras Distillery in Panama. Don Pancho has already rolled into select markets with the limited-quantity 30-year retailing for $425 and the 18-year retailing for $90. Terlato expects an 8-year-old rum to eventually follow. "This is a connoisseur's rum, meant to be enjoyed as a fi ne spirit," said William A. Terlato, Terlato Wines' CEO. "We know that luxury whisky afi cionados are exploring other brown spirits — and Don Pancho superpremium rums will soon be on their radar." Trinchero Family Estates is just the latest wine company to in- troduce a rum. Its spirits division, TNS Brands, which launched in 2012, added Sugar Island Rum, the spirits division's fi rst in-house product innovation, in September 2013. Sugar Island Rum is available in spiced (92 proof ) and coconut (42 proof ) expressions and both 750 ml bottles retail for $18.99. BD E&J Gallo has seen initial success with its launch of Shell- back Caribbean Rum. Tanduay, the world's second largest rum producer located in The Philippines, recently released its Tanduay Asian Rum to a few select markets in the U.S. Mount Gay released the new Black Barrel iteration this past year. M.S. Walker was recently named U.S. distributor of the line Screech Rum. Another recent entry into the U.S. is Dos Maderas Rum, being represented by Palm Bay International. Celebrity partners with new rum brands include Sammy Hagar with Beach Bar Rum, a premium silver rum made from two-year-old Maui-grown sugar cane; and Blue Chair Bay Rum, now available nationwide, created by singer-songwriter Kenny Chesney.

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