Issue link: https://read.dmtmag.com/i/348083
Welcome to the 2014 Michelin Data Book. We were fortunate to hear from many of you over the past year, and we've been busy refining our dealer marketing tools to make your marketing efforts more successful than ever. From introducing a revolutionary new tire to streamlining the BDF preapproval process, it's shaping up to be an exciting year. In 2014, we're leading the way to reach your shoppers and help convert them to buyers. With the right training and tools, you can reshape the conversation at the counter beyond price and warranty to a broader one that highlights the premium products and services you offer. Passenger Car and Minivan Tires I 1 Hello, Important Information at a Glance Even in a world where more and more shopping is done online, the salesperson is still the most vital touchpoint in the ultimate sale of a product. So knowledge is power! We encourage you to make good use of the information found in the pages of your 2014 Michelin Data Book. Michelin Learning Institute We want to help dealers like you get the skills and knowledge you need to maximize your sales potential. That's why we continually add expert updates and new courses to the Michelin Learning Institute. It makes it easy to ensure your staff has the proper know-how to articulate the competitive advantages of MICHELIN ® tires. Check out what's new at MichelinLearningInstitute.net. Powerful Digital Tools Give consumers the fresh, engaging content they value online, and you'll see them walking through your doors — ready to buy. Michelin offers easy-to-use rich content to enhance the consumer experience and increase traf!c from your website to your store. MICHELIN ® Premier ® All-Season Tire It's here — a new standard in safety. This tire is safe when new and safe when worn, thanks to EverGrip ™ Technology. It combines a high-traction compound with an evolving tread design. Rather than simply wearing down, the MICHELIN ® Premier ® A/S tire tread evolves; rain grooves widen and new grooves emerge for prolonged safety. Michelin Connect One login gives you access to everything you need to achieve your marketing and advertising goals faster and more ef!ciently. Whether your focus is exploring new marketing channels through customized ad and asset materials, maximizing your local market spend, promoting MAST products, or expediting the BDF reimbursement process, Michelin Connect can help. More tools on one website mean less time on your computer and more time to run your business. Visit us at MichelinDealerConnect.com to get registered and start advertising today! New and Noteworthy Training and Selling Resources I 1 Training and Selling Resources I 1