Better Roads July 2014 17
the area, according to the MoDOT.
For the department, Scott's death emphasized the need to
emphasize that not all work zones look alike, MoDOt says.
While the agency places signs, barricades, and other forms of
traffi c control far in advance of what most people consider a
typical work zone, it's not always the case, particularly when
work zones are established in an
emergency situation or a moving op-
eration such as mowing or roadway
striping.
In the agency's submission to the
Work Zone Safety Awareness Awards,
it said Scott was interviewed several
years ago by a Kansas City television
station. In the interview, Scott urged
motorists to be caution as they ap-
proached work zones and spoke of
his desire to safely return home to
his family every night. That footage,
MoDOT says, was used to create a
public service announcement (PSA),
unveiled during Work Zone Aware-
ness Week, April 15 to 19. (See the
PSA at http://youtu.be/QSO5AONz8CE.)
Components of the campaign
included radio advertising, internet
ad banners, Facebook and Twitter
posts, a public service announcement
featuring a MoDOT employee killed
in the line of duty, and news confer-
ences in Kansas City, St. Louis and
other areas around the state.
The goals for the campaign in-
cluded the following:
• Raising awareness of the impor-
tance of driving safely in all types
of work zones
• Educating the public on the
changes to Missouri's "Slow
Down and Move Over" law
• Ultimately helping to decrease
fatalities, injuries, crashes, and
driver frustrations on Missouri
highways and in work zones.
For a PowerPoint presen-
tation of the project, go
to https://media.monkserve.com/
EKK/9945/FORMS/1800577-
171877-modot-artba-work-zone-safety-
presentation-2013.pdf
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Email: info@mobilebarriers.com
www.mobilebarriers.com
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For the "Slow Down and
Move Over video," go to
youtu.be/JBqScGLn4qs.
