Issue link: https://read.dmtmag.com/i/355277
AUGUST 2014 15 THE JOURNAL No. 9 on Get It Quick Page This October 2 nd through the 4th, join Texas manufacturer Legacy Housing at their annual Factory Show in Fort Worth. This three day show will feature over 20 brand new 2015 home models, with Legacy having improved upon their craftsmanship while also completing an entire overhaul of their decor, this is Legacy Housing's biggest new product launch to date. "Consumer tastes are changing in the Manufac- tured Home industry and at Legacy, we want to position ourselves at the forefront of this trend by providing our dealers and their customers with the finest manufac- tured home built in America. Our new décor options are an exciting change for us, as these new models look better than anything I have seen on any retail lot…. ever." says Legacy owner & president, Kenny Shipley. The three day event will feature a "Secrets of the Sale" Seminar led by Shipley, who is not only Owner/President of Legacy, but also owner/operator of the award winning retail dealership, Bell Mobile Homes in Levelland, Texas, one of the biggest volume retail sales lots in America. Other events such as an awards show, finance & marketing seminars, food & drink, and nightly excursions will also take place. "I invite all dealers in our region to come check out our new 2015 product. At prices thousands less than our competition, you would be crazy not to." Shipley says. In business since 2005, Legacy has grown from a regional manufacturer to the 4th largest manufacturer in the nation with their reputa- tion for affordability, quality materials, and outstanding service to it's independent dealers in their 15 state region. Texas, Oklahoma, Louisiana, Arkansas, New Mexico, Colorado, Kansas, Missouri, Mississippi, Georgia, Ala- bama, Florida, Ten- nessee and North and South Carolina are all key markets for Legacy. Building over 80+ floor plans ranging from 1 to 5 bedrooms with up to 2600 square feet, Legacy has built their reputation on designing family functional floor plans and offering features that most of their competition often overlooks. With both of their manufacturing facilities located in North Texas, Legacy is ranked 1st in average produc- tion per plant nationwide ac- cording to IBTS, Inc. With the increased demand of Legacy manufactured homes as well as a 30% growth of Legacy's Fort Worth operations in 2014 alone, 2015 looks to be another superb year for the company. In 2012, 2013, and 2014, Legacy Housing was named to Inc. Magazine's 5000 List as one of America's fastest growing private companies. For more information on the Legacy Hous- ing fall show, visit www.legacyhousingLTD.com/ fallshow or contact General Manager Jeff Ditto at 817-632-3306 to RSVP. for and landscaped; streets that are in good repair and well lit; signage and entrances that are crisp, clean and inviting – these things connote a lifestyle that is inviting and residents that I'd want as neighbors. So, what does your community stand for? What lifestyle do you offer or project? Answer that question honestly, then ask, "What can I stand for? What lifestyle can my community convey?" The best way, perhaps the only way, to elevate the perceptions of our industry is to help our perspective buyers and residents see them- selves enjoying the lifestyle they want in our homes and neighborhoods. It means taking your focus off of 'low price' and putting it on the lifestyle you can offer your customers, residents and guests. No, you won't accomplish this overnight, but the first step just isn't that hard to take, and the rewards are well worth the effort. Scott Stroud is a Business Development Manager for Power Marketing & Ad- vertising, a full-service marketing firm focusing on housing companies and communities. Scott is a Certified Marketing Automation Specialist with over 30 years of exceptional results in marketing factory built homes, and can be reached at scott@Power-marketing.com or at 240-420-6343. \ 14 T J Legacy Housing's Annual Factory Show October 2-4 "Consumer tastes are changing in the Manufactured Home industry and at Legacy, we want to position ourselves at the fore- front of this trend by providing our dealers and their customers with the finest manufactured home built in America...."