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The Manufactured Housing Association for Regulatory Reform (MHARR) reports that ac- cording to official statistics compiled on behalf of the U.S. Department of Housing and Urban Development (HUD), manufactured housing industry production grew again during May 2014. Just-released statistics indicate that HUD Code manufacturers produced 5,733 homes in May 2014, a 2% increase over the 5,622 HUD Code homes produced during May 2013. Cumulative industry production for 2014 now totals 25,051 homes, a 5.3 % in- crease over the 23,795 HUD Code homes pro- duced through May 2013. A further analysis of the official industry sta- tistics shows that the top ten shipment states from the beginning of the industry production rebound in August 2011 through May 2014 -- with cumulative, monthly, current year-to- date (2014) and prior year-to-date (2013) shipment totals per category as indicated in chart. The latest information for May 2014 results in no changes to the cumulative top ten list. The Manufactured Housing Association for Regulatory Reform is a Washington, D.C.- based national trade association representing the views and interests of independent producers of federally-regulated manufactured housing. AUGUST 2014 21 THE JOURNAL Recognized As the Industry Standard for Manufactured Home Community Market Data 2014 JLT Rent Surveys Now Available for Colorado Markets Call 800.588.5426 www.jlt-associates.com • Rents and Increases • Community Rankings • Occupancy Rates JLT Rent Survey Reports provide detailed research on investment grade communities in 72 markets nationwide, including the latest rent trends, occupancy stats, and other valuable management insights. • Amenities & Services • Historical Data • Marketing Programs Visit Our Website for a FREE Sample Report No. 12 on Get It Quick Page nesses don't deserve their trust. For example: • Restaurants that offer "specials" but tell customers, "We've just run out of the red snapper" • Companies that change rewards programs to benefit themselves • Announcements of a "Huge Sale" but hid- den "exceptions" (often just about every- thing) in small print • Disguise salespeople as "customer service representatives" • Email marketing campaigns that make it difficult or impossible to 'unsubscribe', or ig- nore 'unsubscribe' requests Chobani, the Greek yogurt people, found that customer trust can be quite fragile. When they put 'messages' on the lids, one caused real trouble: "Nature got us 100 calories, not scien- tists." The company was accused of being anti- science and misleading (there's a lot of science in yogurt manufacturing). Obviously, Chobani must have missed the "Don't try to put it over on customers" memo. Since bad marketing and sales ideas far out- number the good ones many times over, less than desirable results should be expected, something that will continue until more of us start asking, "Shouldn't we think about that before we go forward?" John Graham of GrahamComm is a marketing and sales strategist-consultant and business writer. He publishes a free monthly eBulletin, "No Nonsense Marketing & Sales." Contact him at jgraham@grahamcomm.com, 617-774-9759 or johnrgraham.com. v i s i t our website Visit our website. You can view our current issue as well as back issues, download our media package and subscription form, see our Editorial Calendar and Industry Links, plus more. tel: 706-655-2333 news@journalmfdhousing.com THE JOURNAL The Magazine for Manufactured & Modular Housing Professionals journalmfdhousing.com \ 20 T J Production Increase Continues in May 2014 State Cumulative Current Month 2014 2013 (May 2014) Jan-May Jan-May 1. Texas 32,285 homes 1,209 5,858 4,737 2. Louisiana 11,914 homes 433 1,745 1,856 3. Florida 8,142 homes 290 1,470 1,191 4. N.C 6,830 homes 215 871 1,034 5. Alabama 6,746 homes 185 959 1,089 6. Mississippi 6,188 homes 259 980 993 7. Kentucky 6,036 homes 175 775 840 8. California 5,325 homes 208 1,035 853 9. Tennessee 4,932 homes 192 705 693 10. Oklahoma 4,827 homes 142 650 724