CED

August 2014

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August 2014 | Construction Equipment Distribution | www.cedmag.com | 35 Midyear Business Report Please rate your current midyear 2014 GROSS REVENUES, by department, compared to Spring 2013: 0 5 10 15 20 25 30 35 New Equipment Sales Used Equipment Sales Rental Parts Sales Service Sales 1%-10% higher More than 10% higher The same 1%-10% lower More than 10% lower What departments are in greatest need of people? 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% Service Parts Equipment Sales Product Support Sales Rental For the duration of 2014, how much will you invest in NEW EQUIPMENT INVENTORY compared to the second half of 2013? 1%-10% increase More than an 11%-21% increase No change 1%-10% less Reduction of more than 10% For the second half of 2014, do you expect to invest more or less in your RENTAL FLEET compared to the second half of 2013? 1%-5% more 6%-10% more More than 10% No change 1%-10% less Reduction of more than 10% How would you characterize how rental works at your company? All or mostly rent to sell/rental purchase option (RPO) All or mostly pure rent to rent (RTR) About half RPO, half RTR Don't do much rental 37.5% 18.8% 18.8% 15.6% 9.4% 18.8% 12.5% 28.1% 28.1% 12.5% 25.8% 22.6% 51.6%

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