PRODUCTS & PACKAGING
Brown-Forman has launched a taller, slimmer bottle and simplified label for its iconic Jack Daniel’s Tennessee Whiskey. The new packaging for Jack Daniel’s Old No. 7 highlights the bottle’s square shoulders, while the label has fewer words on it. The whiskey inside, however, is still the same, the compa- ny said.
Orient Apple is the latest flavor available from Absolut Vodka. The new flavor com- bines the taste of apples with tangy ginger, with no sugar or artificial flavors. It joins the thirteen other Absolut flavors to complement the original vodka. It jas a suggested retail of $20 for a 750 ml. bottle.
Wild Turkey 81 is now available from Skyy Spirits. The
Kentucky Straight Bourbon Whiskey is com- posed primarily of six, seven and eight year old whiskies and features the first package change to the Wild Turkey family in nearly 15 years with a label makeover. The new Bourbon is available for a suggested retail price of $19.99 for a 750-ml. bottle.
The Food Network and California’s
Wente Vineyards have partnered to co-cre- ate a new line of varietal wines called
“entwine.” Entwine is slated to debut nationally in August featuring four varietals - Pinot Grigio, Merlot, Cabernet Sauvignon and Chardonnay – all for a suggested retail price of $12.99. Easily approach- able wines, entwine was created to be a portfolio of wine that complements and enhances a variety of foods. There will be a full-scale marketing effort
accompanying the launch including in-store promo- tional and merchandising support.
Courvoisier Rose is the newest offering from Beam Global Spirits & Wine. A blend of Courvoisier
48 StateWays www.stateways.com July/August 2011
cognac and French red wine grapes, the product features notes of blackberry, black currant, cherry, vanilla, honey and vine peach flavors, according to the compa- ny. The 36 proof Courvoisier Rose is available for a sug- gested retail price of $24.99 for a 750-ml. bottle.
Sidney Frank Importing Co. has released its new American Harvest Organic Spirit, which
is identified as an organic vodka that also includes a proprietary blend of additional organic ingredients, meant to provide a distinctive taste to the product. American Harvest is distilled and bot- tled in Rigby, ID, and it is handcrafted in small batches from organic winter wheat. The brand is initially rolling out into a handful of selected states with a suggested retail price of $23.99 for a 750 ml.
Bacardi USA has added Hand Shaken Daiquiri to its RTD Classic Cocktail line. Hand Shaken daiquiri mixes Bacardi rum, lime juice and sugar. The 30 proof mixture is ready to drink and priced at $12.99 for a 750 ml. bottle.
