Brand
SPOTLIGHT
www.beveragedynamics.com
September/October 2014 • Beverage Dynamics 13
PERNOD RICARD
RESPONSIB'ALL DAY
Pernod Ricard USA employees gather on May 22 in New York City for the
company's Responsib'ALL day, a global mobilization for the company to
promote responsible drinking. The day included: the launch of a collaboration
with Alcohoot, a New York-based company that has developed an innovative
smartphone Breathalyzer; the fi nal round of an employee challenge to create
marketing campaigns to reduce underage drinking, drunk driving and/or binge
drinking where one winning group was selected by the audience to have their
campaign developed next year; a demonstration of the company's partnership
with the Foundation for Advancing Alcohol Responsibility specifi cally through
a recent sales mobilization effort; and the creation of a new public education
campaign, "The Alcohol Talk", aimed at teaching parents how to talk with
their teens.
CORONA SHOWS OFF LIMITED
EDITION BOXING BOTTLES
Corona Extra recently unveiled its 2014 Limited
Edition Boxing bottles collection at the recent
Canelo/Lara fi ght weigh-in in Las Vegas, NV.
These specially-wrapped promotional bottles
are included in the Corona Extra 18-pack
bottle package, and feature the image, stats and
signature of six Golden Boy boxers, including
Danny Garcia, Marcos Maidana, Adrien Broner,
Paulie Malignaggi, Daniel Ponce de Leon, and
Leo Santa Cruz. Each champion selected has a
multicultural appeal and is a favorite of boxing
and Corona fans.
The Corona Extra Limited Edition boxing
bottles will be available at retail from August 15
through October 31. This is the second year
that Corona has featured Golden Boy boxers on
its 18-pack bottle, following a successful program
in 2013.
Additionally, from August 9 - September
2, fans can enter to win a VIP trip to the
Mayweather vs. Maidana fi ght on September
13 at the MGM Grand Garden Arena in Las
Vegas, NV through the Corona Boxing hub:
www.CoronaExtraUSA.com. The site also
features exclusive content including fi ghter bios,
videos and photos. And new for this year, site
visitors can vote for which fi ghters will appear
on the 2015 Corona Extra Limited Edition
Boxing bottles.
TANDUAY CELEBRATES YELP'S 10TH ANNIVERSARY
On July 26, Tanduay Asian Rum sponsored Yelp's 10th year anniversary at the
Coral Gables Art Museum in Coral Gables, FL.
Tanduay sampled a signature cocktail, the Tanduay Colada made with
Tanduay Silver Asian Rum, fresh pineapple juice, Coco Real and Finest Call Basil
Infused Syrup, to close to 1,000 VIP Elite and general Yelpies.
While the event reveled Yelp's 10th birthday, Tanduay Asian Rum took part
in the festivities celebrating its one-year anniversary in the United States with a
cake from Cakes and More Store, a local bakery and vendor at the event.
Tanduay had a spin-to-win wheel giveaway, where attendees could try
their luck at winning branded key chains, bottle openers, shakers and t-shirts.
In addition to cocktails, guests enjoyed a variety of food, beverages and
entertainment from popular local vendors.
