Beverage Dynamics

Beverage Dynamics Sept-Oct 2014

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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48 Beverage Dynamics • September/October 2014 www.beveragedynamics.com ON THE Shelf 1 The newest addition to Lunazul's collection of tequila is a Clear Añejo called Lunazul Primero. Aged 18 months before fi ltering, Primero retains the oak notes and smoothness of a barrel aged tequila, according to the company. The 80 proof tequila is available in a variety of sizes, with a sug- gested retail price of $24.99 for a 750-ml. bottle. 2 Imperial Brands has begun a partnership with Irish dairy brand Kerrygold to launch an Irish Cream. The new liqueur will blend natural Irish cream, aged Irish whiskey and chocolate. The new product joins Sobieski Vodka in the Imperial Brands portfolio, and is available for a suggested retail price of $19.99 for a 750-ml. bottle. 3 Heaven Hill Distilleries has introduced CB Peach, a new addition to the Christian Brothers portfolio. CB Peach, a VS Brandy infused with peach fl avors, follows the introduction of CB Honey. Bottled at 70 proof, the new fl avor is available for a suggested retail price of $10.99 for a 750-ml. bottle. 4 Piedmont Distillers has released its Midnight Moon in "half-moon" 375-ml. trial size jars. The new size is available in Apple Pie, Strawberry and Blueberry. The new size jars are distilled from corn, handcrafted in small batches and infused in the jar with fruit. They're available for a suggested retail price of $11.99 to $13.99. The company has also launched an unfl avored 100 proof version of Midnight Moon, which is available for $20 to $22. 5 Newcastle has brought back its limited-edition Werewolf Blood-Red Ale. Featuring sweet berry fruit and roasted caramel notes followed by Fuggle and Golding hops in the fi nish, according to the company, the beer is brewed with rye malts. At 4.5 percent ABV, Werewolf is available nationally in 6-packs, 12-packs and on draft. 2 1 WANT TO REACH QUALIFIED BUYERS? Then rent our list of targeted, qualifi ed readers for your next direct mail promotion. • TARGETED LEADS • SUPERIOR PENETRATION • PROVEN VALUE • OUTSTANDING RESULTS Call today for more information regarding our product lines and extensive database marketing programs. Contact Jim Scova Tel: 914-368-1012 jscova@MeritDirect.com LIST RENTAL MAXIMIZE YOUR POSITIVE PRESS FROM YOUR FEATURE IN Reprints Maximize the marketing power of your feature. Eprint Give your feature a presence on the World Wide Web. Fame Frame™ Transform your feature into an impressive work of art with a customized wall plaque. For custom reprints of articles in this magazine contact: Robin Cooper • Tel: 845-856-2229 • rcooper@specialtyim.com 3 5 4

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