48 Beverage Dynamics • September/October 2014
www.beveragedynamics.com
ON THE
Shelf
1 The newest addition to Lunazul's collection of
tequila is a Clear Añejo called Lunazul Primero.
Aged 18 months before fi ltering, Primero retains
the oak notes and smoothness of a barrel aged
tequila, according to the company. The 80 proof
tequila is available in a variety of sizes, with a sug-
gested retail price of $24.99 for a 750-ml. bottle.
2 Imperial Brands has begun a partnership
with Irish dairy brand Kerrygold to launch an Irish
Cream. The new liqueur will blend natural Irish
cream, aged Irish whiskey and chocolate. The
new product joins Sobieski Vodka in the Imperial
Brands portfolio, and is available for a suggested
retail price of $19.99 for a 750-ml. bottle.
3 Heaven Hill Distilleries has introduced CB
Peach, a new addition to the Christian Brothers
portfolio. CB Peach, a VS Brandy infused with
peach fl avors, follows the introduction of CB
Honey. Bottled at 70 proof, the new fl avor is
available for a suggested retail price of $10.99
for a 750-ml. bottle.
4 Piedmont Distillers has released its
Midnight Moon in "half-moon" 375-ml. trial
size jars. The new size is available in Apple Pie,
Strawberry and Blueberry. The new size jars are
distilled from corn, handcrafted in small batches
and infused in the jar with fruit. They're available
for a suggested retail price of $11.99 to $13.99.
The company has also launched an unfl avored
100 proof version of Midnight Moon, which is
available for $20 to $22.
5 Newcastle has brought back its limited-edition
Werewolf Blood-Red Ale. Featuring sweet berry
fruit and roasted caramel notes followed by Fuggle
and Golding hops in the fi nish, according to the
company, the beer is brewed with rye malts. At
4.5 percent ABV, Werewolf is available nationally in
6-packs, 12-packs and on draft.
2
1
WANT TO REACH
QUALIFIED BUYERS?
Then rent our list of targeted,
qualifi ed readers for your next
direct mail promotion.
• TARGETED LEADS
• SUPERIOR PENETRATION
• PROVEN VALUE
• OUTSTANDING RESULTS
Call today for more
information regarding our
product lines and extensive
database marketing programs.
Contact Jim Scova
Tel: 914-368-1012
jscova@MeritDirect.com
LIST RENTAL
MAXIMIZE YOUR POSITIVE PRESS
FROM YOUR FEATURE IN
Reprints
Maximize the marketing power of your feature.
Eprint
Give your feature a presence on the World Wide Web.
Fame Frame™
Transform your feature into an impressive work of art with
a customized wall plaque.
For custom reprints of articles in this magazine contact:
Robin Cooper •
Tel: 845-856-2229 • rcooper@specialtyim.com
3
5
4