Stateways Sept-Oct 2014

StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions

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StateWays Q Q September/October 2014 6 StateWays ® Editor- in-Chief Richard Brandes Tel: 212-353-3832 Digital Editor Jeremy Nedelka Tel: 203-855-8499 x213 Art Director Adam Lane Contributing Editors Alia Akkam Melissa Niksic Kate Strandness Senior Regional Sales Manager Bruce Kostic Tel: 203-855-8499, ext. 215 Senior Regional Sales Manager Mark Marcon Tel: 248-761-6231 Senior Regional Sales Manager Debbie Rittenberg Tel: 215-860-0306 Senior Research Analyst Adam Rogers Vice President, Beverage Amy Collins Production Manager Cherri Perschmann Tel: 763-383-4425 Interested in List Rental, contact Jim Scova Tel: 914-368-1012 Want Reprints, contact Circulation and Audience Development Manager Debra Welter Tel: 847-720-5614 StateWays is published by The Beverage Information Group, a division of Specialty Information Media E D I T O R ' S N O T E Lighting Out for the Territory I n May 1990, I became editor of StateWays' sister publication Beverage Dynamics, a beverage alcohol business magazine distributed to off-premise retailers nationwide. I remember in the ensuing months writing my fi rst story on American whiskey, an opus on light beer and a profi le of Bayway Liquors, in Elizabeth, NJ, which is still in operation. That was followed by a piece on Champagne and a story on merchandising luxury spirits. It was a little scary at fi rst, because I was a novice in most things beverage alcohol, but I continued to learn. And I'm still learning to this day, more than 24 years later. [In 1998, I also took over the duties of editing StateWays, and was quickly initiated into the byzantine rules and regulations of the control states.] It's not an original thought, but you turn around and two dozen years fl ash by, and you look down at the half-price Metro card for seniors in your hand and realize that if you're ever going to try something different, maybe now is the time. But it's not easy to leave, because even though it's a job, with its hassles and boredom, it's still fun and interesting the rest of the time. So, what to do? In my case, I listened to my 27-year-old son, who nudged me gently in this direction by saying, "If not now, then when?" So, I'm saying good-bye to a pretty cool job, covering a pretty cool industry with lots of pretty cool people making a decent living doing all sorts of things. First, there are the control state executives and staff. I've spoken to scores of you through the years, and with few exceptions, you've always gone out of your way to provide useful information to us and genuinely cooperate in trying to describe and explain to us what it is you do. For that, I'm grateful. Ditto for the NABCA and its hardworking staff, from Jim Sgueo on down Then, there are the wine and spirits suppliers. Though they are often busy, they have generally made the time to provide key information to help us do the job of publicizing the latest products and trends that help defi ne the industry. I'm also grateful to the legions of public relations representatives, who are endlessly cheerful in presenting their clients' many products and services, and who have many times helped us to contact the right people for our stories. Finally, I've been lucky to fi nd a group of writers who make it almost easy to be an editor (notice I said "almost," guys and girls), and an art director, Adam Lane, who is an ace at graphic design. I'll still be hanging around for a couple of months to advise the next editor if he or she has any questions. Then, in the words of the immortal Huck Finn: "I reckon I got to light out for the territory." Maybe, if luck has it, I'll see some of you there. Richard Brandes, Editor-in-Chief

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