Stateways Sept-Oct 2014

StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions

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StateWays Q Q September/October 2014 10 B R A N D S P O T L I G H T Corona Shows Off Limited Edition Boxing Bottles C orona Extra recently unveiled its 2014 Limited Edition Boxing bottles collection at the recent Canelo/Lara fi ght weigh-in in Las Vegas, NV. These specially-wrapped promotional bottles are included in the Corona Extra 18- pack bottle package, and feature the image, stats and signature of six Golden Boy boxers, including Danny Garcia, Marcos Maidana, Adrien Broner, Paulie Malignaggi, Daniel Ponce de Leon, and Leo Santa Cruz. Each champion selected has a multicultural appeal and is a favorite of boxing and Corona fans. The Corona Extra Limited Edition boxing bottles will be available at retail from August 15 through October 31. This is the second year that Corona has featured Golden Boy boxers on its 18-pack bottle, following a successful program in 2013. Additionally, from August 9 - September 2, fans can enter to win a VIP trip to the Mayweather vs. Maidana fi ght on September 13 at the MGM Grand Garden Arena in Las Vegas, NV through the Corona Boxing hub: The site also features exclusive content including fi ghter bios, videos and photos. And new for this year, site visitors can vote for which fi ghters will appear on the 2015 Corona Extra Limited Edition Boxing bottles. Tanduay Celebrates Yelp's 10th Anniversary O n July 26, Tanduay Asian Rum sponsored Yelp's 10th year anniversary at the Coral Gables Art Museum in Coral Gables, FL. Tanduay sampled a signature cocktail, the Tanduay Colada made with Tanduay Silver Asian Rum, fresh pineapple juice, Coco Real and Finest Call Basil Infused Syrup, to close to 1,000 VIP Elite and general Yelpies. While the event reveled Yelp's 10th birthday, Tanduay Asian Rum took part in the festivities celebrating its one-year anniversary in the United States with a cake from Cakes and More Store, a local bakery and vendor at the event. Tanduay had a spin-to-win wheel giveaway, where attendees could try their luck at winning branded key chains, bottle openers, shakers and t-shirts. In addition to cocktails, guests enjoyed a variety of food, beverages and entertainment from popular local vendors. Pernod Ricard Responsib'ALL Day P ernod Ricard USA employees gather on May 22 in New York City for the company's Responsib'ALL day, a global mobilization for the company to promote responsible drinking. The day included: the launch of a collaboration with Alcohoot, a New York-based company that has developed an innovative smartphone Breathalyzer; the fi nal round of an employee challenge to create marketing campaigns to reduce underage drinking, drunk driving and/or binge drinking where one winning group was selected by the audience to have their campaign developed next year; a demonstration of the company's partnership with the Foundation for Advancing Alcohol Responsibility specifi cally through a recent sales mobilization effort; and the creation of a new public education campaign, "The Alcohol Talk", aimed at teaching parents how to talk with their teens.

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