Issue link: https://read.dmtmag.com/i/384751
52 • OCTOBER 2014 • WORLD FENCE NEWS
LiftMaster announces
staff additions
and promotions
ELMHURST, Ill. – LiftMaster
recently announced several additions
to its staff, as well as promotions.
LiftMaster is the number one
brand of professionally installed resi-
dential garage door openers, as well as
a major manufacturer of commercial
door operators, residential and com-
mercial gate operators, telephone en-
try systems and related access control
products.
Brian Joosse has joined the mar-
keting communications team as senior
manager, digital marketing.
Joosse will be re-
sponsible for driving
both online and offline
sales, brand develop-
ment and delivering
e-business targets.
"We are excited
to have Brian lead our
digital marketing team," said Chris
Klem, director, marketing communi-
cations.
"He brings tremendous experi-
ence and knowledge in the digital
marketing space, and we believe his
broad background leading marketing
groups will be a great value add to
LiftMaster and its customers."
Before joining LiftMaster, Joosse
was vice president, social media and
digital solutions at Symmetri Market-
ing Group in Chicago, Ill. He holds a
bachelors of science in speech from
Northwestern University in Evanston,
Illinois.
Frank Qualtier has been pro-
moted to channel marketing manager.
In his newly appointed role, Qualtier
will be responsible for
managing the Lift-
Master commercial
door operator product
offering within the
respective channels,
lead the development
of channel plans and
coordinate programs within this of-
fering.
"We wish Frank great success
as channel marketing manager," said
Dan Nixa, director, LiftMaster Chan-
nel Marketing. "His extensive sales
background serving the LiftMaster
brand makes him a perfect fit for this
position. His product knowledge and
relationship building skills will serve
him well in this new role."
Qualtier began his career with
LiftMaster in September 2008 as an
inside sales coordinator where he as-
sisted customers with orders and job
quotes. He was later promoted to ter-
ritory sales manager, national account
representative, and most recently, na-
tional account manager.
George Rassas has joined Lift-
Master as senior product manager,
LiftMaster Accessories. Rassas will
be responsible for
managing the Lift-
Master accessories
product group and
building consumer de-
mand, sales, brand eq-
uity, market share and
profitability grounded
in deep customer, product and market
insights.
"It is with great pleasure that we
welcome George as part of our team,"
said Laura Drummond, director,
marketing. "Having such a talented
professional with his comprehensive
product management experience will
help us continue our mission to deliver
the highest quality products and ser-
vice levels to LiftMaster customers."
Prior to joining LiftMaster, Ras-
sas served as marketing manager at
Fellowes.
He holds a masters in business
administration from Loyola Universi-
ty in Chicago, and holds a bachelors
of science in marketing from Boston
College.
Jim Forner has been promoted to
national account representative, Lift-
Master Sales. In his new role, Forner
will be responsible for
managing LiftMaster
original equipment
manufacturer custom-
ers and will serve as
company liaison to en-
sure the highest level
of customer service.
"We want to congratulate Jim on
his well-deserved promotion," said
Chris Stob, senior national account
manager. "His contributions have
helped to maintain and build solid and
beneficial relationships with new and
existing LiftMaster customers."
He began his career with Lift-
Master in November 2012 as an inside
sales coordinator. While in this role,
Forner assisted multiple field sales
representatives and trained new hires
on product knowledge and SAP.
Juan Lopez has joined LiftMas-
ter as director, marketing, connectiv-
ity and controls.
Lopez will be responsible for the
commercialization of LiftMaster's
connectivity solutions and controls
category. This includes
the development of
new channels, innova-
tive demand and brand
awareness marketing
models for technology
developments within
the MyQ
®
platform.
"We are delighted to have some-
one of Juan's caliber join our team,"
said Bob Markwart, president, Lift-
Master Americas. "He is a talented
marketing professional, and his ex-
perience in strategy, product manage-
ment and leading creative teams will
play a vital role in the strategic mar-
keting of LiftMaster's connectivity
solutions."
Before joining LiftMaster, Lo-
pez was director, eCommerce strate-
gy and planning, at W.W. Grainger in
Lake Forest, Ill.
He holds a masters of business
administration from Northern Illinois
University and a bachelors of science
in management from Northeastern Il-
linois University.
For inquiries on LiftMaster prod-
ucts or to find an authorized dealer,
visit www.LiftMaster.com.
Brian Joosse
Frank Qualtier
George Rassas
Jim Forner
Juan Lopez
The son of a builder is approaching his
sixth birthday and his father asks him
what he'd like as a present.
"What I really want is a baby brother,"
says the boy.
"Sorry, son," says the father. "Your
birthday is five days away, I can't get you
a baby brother in that time."
The son replies, "Can't you do what you
do at work and put more men on the job?"
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