Boating Industry

October 2014

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Page 11 of 59

LAUNCH 12 | Boating Industry | October 2014 educational conferences to life. Designed to take fresh professional development opportunities to marine retailers in regions throughout the country, the series stops in seven or more locations each season, which runs from September through April. Boating Industry serves as the exclusive media sponsor of the series. At each Marine Retail University, attendees participate in six educational sessions that offer local and national data, trends and best practices, as well as several networking opportunities. DENNY SALAS NAMED EXECUTIVE DIRECTOR OF THE WSIA The Water Sports Industry Association has hired Denny Salas as its new executive director. Salas has spent the last three years as the political action committee manager for the Na- tional Marine Manufacturers Association. Prior to that, he has held several positions within the political arena as well as three years as stockbroker. Salas said he is excited to help protect and improve the boating lifestyle for years to come. "I have always had a great passion for watersports," Salas said. "It has helped me maintain a healthy and active lifestyle. Promoting and sharing this passion with others is my goal as we focus on continuing to grow this sector of the industry. My goal is to work with the members and staff as we develop a clear vision to take this association to the next level." DISCOVER BOATING'S 'STORIES OF DISCOVERY' INTRODUCES THE VAZQUEZ FAMILY Discover Boating's new "Story of Discovery," in partnership with the Recreational Boating & Fishing Foundation (RBFF), introduces the Vazquez family, who enjoy their days together aboard a boat. The Vazquez family's story is now available in English and Spanish on RBFF's will feature the Spanish version with the capability of toggling to the English version. The Vazquez family documentary is the fourth installation in the new "Stories of Discov- ery" series, which brings the inspiring stories of real boaters to life as part of Discover Boating's national marketing campaign. FREEDOM BOAT CLUB HIRES KENTON SMITH FOR CMO POSITION Freedom Boat Club has tapped Wanda Kenton Smith as its new chief marketing officer. In this capacity, Kenton Smith will work with the Freedom Boat Club executive team to develop and direct global and North American marketing activities, as well as manage market- ing for its company-owned stores. Kenton Smith previously owned and operated Kenton Smith Advertising & Public Relations for 13 years, a $20 million full service agency servicing more than 30 leading global and domestic marine brands. She also formerly edited two consumer boating magazines and two B2B news- letters, along with directing worldwide marketing for a major boat manufacturer for 11 years. For the past 3 1/2 years, Kenton Smith has served as director of marketing for Legendary Marine, the Boating Industry Top 100 Dealer of the Year for 2012 and 2013 with four Gulf Coast locations, as well as managing a handful of select accounts through her consulting firm, Kenton Smith Marketing. She currently serves as president of Marine Marketers of America and chairs the RBLC Diversity Council. INDUSTRY NEWS Benchmark your performance against these five marine dealer key performance indicators, offered through Boating Industry's partnership with Spader Business Management, to stay focused on what's important to your success. Sales Volume 11.2% $4,739,421 through June 2013 $5,268,681 through June 2014 New Boat Inventory 27.8% $2,278,172 through June 2013 $2,912,027 through June 2014 14.3% $345,662 through June 2013 $395,040 through June 2014 KPIs Net Profit Used Boat Inventory 0.6% $346,905 through June 2013 $344,892 through June 2014 41.7% 4.5% 3.1% 13.1% 18.2% 19.5% 0% 10% 20% 30% 40% 50% Total personnel Total advertising Total floor plan interest Total semi- fixed Total fixed Total net operating profit % of Gross Margin Total personnel Total advertising Total floorplan interest Total semi-fixed Total fixed Total net operating profit Continued from page 10

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