Issue link: https://read.dmtmag.com/i/387334
www.BoatingIndustry.com October 2014 | Boating Industry | 3 CONTENTS Volume 77 | Number 8 Boating Industry 2014 MOVERS & SHAKERS Jim Lane and Buck Pegg, plus 11 other leaders shaking up the industry 22 At The Helm 6| FROM FEAR TO HOPE Strategies for Growth 58| WHERE THE RUBBER MEETS THE ROAD EDITORIAL COLUMNS MDCE PREVIEW Expanded conference offers more education, expo time 20 GROUP INSIGHTS Why 20 Groups are good for manufacturers and dealers MARKET TRENDS: WATER SPORTS Latest innovations from the towboat market MARKET FOCUS: MARKETING Digital marketing is important, but don't ignore the traditional FEATURES 14 18 40 50 42 18 22