Boating Industry

October 2014

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Page 5 of 59 6 | Boating Industry | October 2014 AT THE HELM JONATHAN SWEET Boating Industry EDITOR-IN-CHIEF: Jonathan Sweet ( SENIOR EDITOR: Liz Keener ( MANAGING EDITOR: Brianna Liestman ( ASSOCIATE EDITOR: Nicholas Upton ( DIGITAL PRODUCTION EDITOR: Heather Brown ( SENIOR ART DIRECTOR: Dodi Vessels PRODUCTION ARTIST: Kelsey Houle ( PRODUCTION MANAGER: Angela Schmieg PRODUCTION DIRECTOR: Cherri Perschmann NATIONAL SALES DIRECTOR: Kathy Johnson 480-988-3658 ( SENIOR ACCOUNT MANAGER, EAST: Chris Pelikan 954-964-8676 ( CEO: Marion Minor SR. VICE PRESIDENT/FINANCE & OPERATIONS: Gerald Winkel SR. VICE PRESIDENT/MARKET DEVELOPMENT: Joanne Juda-Prainito VICE PRESIDENT/MARINE, POWERSPORTS, BEVERAGE: Amy Collins AUDIENCE DEVELOPMENT MANAGER: Tim Morgan MARKETING SPECIALIST: Geoff Christ SENIOR SALES ADMINISTRATOR: Bernadette Wohlman BOATING INDUSTRY (ISSN #1543-4400) is published nine times per year – January, February, March, April, May, July, August, October and December – by EPG Media, LLC, 3300 Fernbrook Lane N #200, Plymouth, MN 55447. Periodicals postage paid at St. Paul, MN and additional mailing offices. SUBSCRIPTION INFORMATION: Free to qualified members of the boating industry. Annual subscription rate is $99 per year for U.S., Mexican and Canadian residents and $149 for residents in other countries. All paid subscriptions must be paid in advance and in U.S. funds only. POSTMASTER: Send address changes to Boating Industry, P.O. Box 2123, Skokie, IL 60076-7823. CUSTOMER SERVICE: Visit, call (847) 763-9565, fax (847) 763 9569, email or write to Boating Industry, P.O. Box 2123, Skokie, IL 60076-7823. EDITORIAL: All manuscripts, materials, photographs and artwork submitted are at mailer's risk and must include self-addressed envelope with sufficient postage for return. No responsibility will be assumed for unsolicited materials. Boating Industry is a registered trademark of EPG Media, LLC. © 2014 by EPG Media, LLC. All rights reserved. Reproduction in whole or part is prohibited unless expressly authorized by publisher. For more information on e-prints or reprints from Boating Industry, contact Bernadette Wohlman, 763-383-4400 x2464 Printed in U.S.A. THE MOVERS & SHAKERS, profiled in this issue, represents just how far we've come as an industry in the last two years. While putting together this year's issue, I took a look back at the 2012 Movers & Shakers – my first year working on the program – and it brought home just how much the climate has changed in just two years. From cost-cutting to investment, from fear to hope, you can see a big difference in how the top leaders in the industry are reacting to what's going on around them. In 2012, many of the companies were being honored for how they had become more efficient, embracing lean manufacturing, changing suppliers, finding other ways to reduce costs. While that's still important, there's a different theme this year. Our 2014 Movers and Shakers, from Jim Lane and Buck Pegg to the rest, are growing, are creating new products, are finding new ways to bring people to the industry. It's a stark contrast, and one that is evident when reading our Top 100 applications as well. We'll have wrapped up the list by the time you read this (and are deep into that process now) and the growth we saw last year has accelerated into 2014. What do these top dealers and our Movers & Shakers have in common? They're embracing change, they've stopped whining about the economy and they're making it happen. As Bill McGill, one of our Movers & Shakers finalists, said, "The customers are still there – they've just been waiting for something new and exciting." It's well past time to make sure they have it. • • • Before you go, I wanted to wrap up with a few announcements. In July, we announced the Top 100 Leadership Alliance. Since then, we've added one more company: Brunswick Dealer Advantage. We're thrilled to have them on board, joining the other five already announced: GE Capital Commercial Distribution Finance, Manheim Specialty Auctions, Sunbrella Marine, Freedom Boat Club and the Marine Retailers Association of the Americas. I'm also happy to announce the latest addition to the Boating Industry edit team, our new managing editor, Brianna Liestman. Along with that change, that means a new title for Liz Keener, who will now be our senior editor. Associate editor Nicholas Upton, who had been working on our digital products, has also added Boating Industry, the Top 100 and everything else we do to his portfolio. I'm happy to have all of them on board our growing Boating Industry team. From fear to hope

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