Boating Industry

October 2014

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LAUNCH 10 | Boating Industry | October 2014 www.BoatingIndustry.com YAMAHA OPERATING INCOME UP 62 PERCENT FOR FIRST HALF OF 2013 Citing strong sales in the marine and powersports markets, Yamaha Motor Co., Ltd. announced its consolidated operating income in the January-June first half surged 62.4 percent to 49.1 billion yen, or about $480 million, from the previous year. The company is now forecasting operating income of at least 80 billion yen for the current full year. Net sales rose 7.6 percent to 756 billion yen, with increases recorded in all business segments of the company. Ordinary income surged 60.6 percent to 49.1 billion yen and net income rose a brisk 57.6 percent to 32.2 billion yen. The large jump in operating income reflects strong sales of motorcycles and marine products in developed markets. Large-model marine products have sold especially well and motorcycle sales have recovered even better than expected, the company said. BRUNSWICK GETTING OUT OF BOWLING BUSINESS; ACQUIRES BELL Brunswick Corp. has agreed to sell its retail bowling business to Bowlmor AMF for $270 million and announced plans to divest its bowling products business. Both deals are targeted for completion by the end of 2014. "Brunswick Retail Bowling has long been a solid contributor to our Company, and last year had approximately $187 million in sales. After careful consideration, however, we concluded that this transaction is in the best interests of our shareholders and the Retail Bowling business," explained Chairman and CEO Dustan E. McCoy. Two weeks after announcing the sale, Brunswick also acquired Bell Recreational Products Group, a subsidiary of Bell Industries. Bell RPG is a distributor of parts and accessories to the marine, recreational vehicle and powersports markets, serving primarily the Upper Midwest. MERCURY MARINE'S JOHN TEMPLE ANNOUNCES RETIREMENT, WILL SANGSTER NAMED AS REPLACEMENT John Temple, general manager of Mercury Marine's Australia, New Zealand and Pacific region business, will retire at the end of 2014 after 35 years with the company. Will Sangster, director of sales in the ANZP region, will be appointed general man- ager to replace Temple upon his retirement. Sangster recently completed a five-month assignment at Mercury's world headquarters in Fond du Lac, Wisconsin, as part of his transition into his new role. Temple joined Mercury in 1979 and progressed through various roles of increasing responsibility until his appointment to the leadership role of the ANZP business in 2006. Temple has served as a director for a number of Brunswick Corporation com- panies and with several marine industry associations and boards throughout his career. MRAA, DOMINION LAUNCH THIRD MARINE RETAIL UNIVERSITY SEASON Dominion Marine Media and the Marine Retailers Association of the Ameri- cas are partnering on a third season of the Marine Retail University series of one-day INDUSTRY NEWS SEARCH SCORECARD Dominion Marine Media collects data via its BoatTrader, boats.com and YachtWorld websites. In this issue, we rank the top mobile phone and tablet types used in boat searches, measured in unique monthly visitors. For more information on what Dominion offers, go to www.dominionmarinemedia.com. SAME-STORE SALES REPORT July Same Store Sales grew 7.4 percent from the previous year, a much larger percentage of growth than previous months in 2014. Sales saw a significant boost, up 9.8 percent from 2013, and all departments were up this month. Parts Service Department Department Major Units Overall 1.0% 2.6% 9.8% For more information on this report and other industry data, go to adplightspeed.com/dataservices 7.4% Based on unique visitors in July 2014 to Dominion Marine Media's U.S. boat-sales websites— BoatTrader, boats.com, and YachtWorld. For an extended view of phone and tablet devices used, visit www.dominionmarinemedia.com. Mobile phones 1 Apple iPhone 856,525 2 Samsung Galaxy S4 80,402 3 Samsung Galaxy S3 47,794 4 Samsung Galaxy S5 40,802 5 Samsung Galaxy Note 3 30,692 Tablets 1 Apple iPad 958,479 2 Sony Xperia Tablet S 13,900 3 Google Nexus 7 8,900 4 Samsung Galaxy Tab 2 10.1 8,778 5 Samsung Galaxy Tab 3 10.1 7,062 TOP MOBILE DEVICE TYPES IN BOAT SEARCHES Continued on page 12

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