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OCTOBER 2014 15 THE JOURNAL /05'%*$*/463&%t/0#"/,(6"3"/5&&t.":-04&7"-6& Investment products and services are offered through Wells Fargo Securities. Wells Fargo Securities is the trade name for the capital markets and investment banking services of Wells Fargo & Company and its subsidiaries, including Wells Fargo Securities, LLC, a member of FINRA, NYSE, NFA and SIPC, Wells Fargo Institutional Securities, LLC, a member of FINRA and SIPC, Wells Fargo Prime Services, LLC, a member of FINRA, NFA and SIPC and Wells Fargo Bank, N.A. © 2014 Wells Fargo Bank, N.A. All rights reserved. WCS-1199310 wellsfargo.com/mhc Now available The 8th edition of the Manufactured Home Community Financing Handbook To receive your free copy, contact: Tony Petosa ƌƃƂżƝƀſƄƝžŽƁſƌ/+ /*.Ƴ2 ''.!-"*Ɔ*( Nick Bertino ƌƃƂżƝƀſƄƝžƂƅžƌ)$&Ɔ -/$)*Ƴ2 ''.!-"*Ɔ*( Creighton Weber ƌžƀƄƝƃžſƝſŽŽƅƌ- $"#/*)Ɔ%Ɔ2 -Ƴ2 ''.!-"*Ɔ*( Fannie Mae Ʒ ) - Freddie Mac Seller/Servicer CMBS Lending Correspondent Lending No. 9 on Get It Quick Page A note about incentives: Rewards should be something that your customers will appreciate – other than money. In fact, most will feel that their referral is less than sincere if there's a 'bird dog' fee attached, but they'll love a gift certifi- cate, added services, or even a gift that increases the value of their home, such as a bit of land- scaping. 6 & 7: Launch and Evaluate. Getting started is just a matter of deciding what you want to do and then doing it. But, as the first part has to do with listening to the suggestions and concerns of your customers, don't be afraid to make adjustments as needed. Bottom line: When you have a powerful Customer Loyalty Program focused on achieving high levels of customer satisfaction along with a formalized referral program, you can expect 5 re- ferral sales over the lifetime of every customer. Scott Stroud is Business Development Manager for Power Marketing & Advertising, a full-service marketing firm focus- ing on housing companies and communities. Scott is a Certi- fied Marketing Automation Specialist with over 30 years of exceptional results in marketing factory built homes, and can be reached at scott@Power-marketing.com or at 240-420-6343. T J Substantial HUD Code Production Growth In July The Manufactured Housing Association for Regulatory Reform (MHARR) reports that according to of- ficial statistics compiled on behalf of the U.S. Department of Housing and Urban Development (HUD), manufactured housing industry production growth continued during July 2014. Just-released statistics in- dicate that HUD Code manufacturers produced 5,675 homes in July 2014, a substantial 18.4% increase over the 4,793 HUD Code homes produced during July 2013. Cumulative industry production for 2014 now totals 36,350 homes, a 7.1% increase over the 33,926 HUD Code homes produced through July 2013. A further analysis of the official industry statistics shows that the top ten shipment states from the be- ginning of the industry production rebound in August 2011 through July 2014 -- with cumulative, monthly, current year-to-date (2014) and prior year-to-date (2013) shipment totals per category as indicated -- are: State Cumulative Current Month (July 2014) 2014 Jan.-July 2013 Jan.-July 1. Texas 34,553 homes 1,144 8,126 6,706 2. Louisiana 12,667 homes 375 2,508 2,543 3. Florida 8,726 homes 293 2,054 1,646 4. N.C 7,285 homes 254 1,326 1,463 5. Alabama 7,147 homes 182 1,360 1,453 6. Mississippi 6,644 homes 191 1,427 1,378 7. Kentucky 6,447 homes 227 1,186 1,235 8. California 5,765 homes 228 1,475 1,199 9. Tennessee 5,260 homes 174 1,033 969 10. Oklahoma 5,089 homes 116 912 1,027 The latest information for July 2014 results in no changes to the cumulative top ten list. This strong production growth in July 2014 is further confirmation -- as MHARR has consistently main- tained -- that this is not the time for unnecessary and costly new make-work regulation under the HUD Title VI program or expanded energy mandates by the U.S. Department of Energy, and that such regulation must be resisted by both the industry and consumers. The Manufactured Housing Association for Regulatory Reform is a Washington, D.C.-based national trade association representing the views and interests of independent producers of federally-regulated man- ufactured housing.